Publications

  1. Elsharnouby, T. and Elbanna, S. (2021), “Change or Perish: Examining the role of human capital and dynamic marketing capabilities in the hospitality sector”, Tourism Management, 82, https://doi.org/10.1016/j.tourman.2020.104184
  2. Maher, A. and Elsharnouby, T. (2020), “Foreigner service orientation: Does the perception of other consumers matter?”, Journal of Consumer Marketing, Vol. 73, Issue. 3, pp. 305–315, DOI (10.1108/JCM-11-2018-2931)
  3. Eldegwy, A., Elsharnouby, T. and Kortam, W. (2018), “How sociable is your university brand? An empirical investigation of university social augmenters’ brand equity”, International Journal of Educational Management, Vol. 32, Issue. 5, pp.912-930, https://doi.org/10.1108/IJEM-12-2017-0346.
  4. Elbanna, S. and Elsharnouby, T. (2018), “Revisiting the relationship between formal planning process and planning effectiveness: Do organizational capabilities and decision-making style matter?, International Journal of Contemporary Hospitality Management, Vol: 30, Iss:2., pp. 1016-1034, doi.org/10.1108/IJCHM-12-2016-0675
  5. Elbedweihy, A., Jayawardhena, C., Elsharnouby, M. and Elsharnouby, T. (2016), “Customer relationship building: The role of brand attractiveness and consumer-brand identification”, Journal of Business Research, Vo. 69, pp. 2901-2910. DOI:10.1016/j.jbusres.2015.12.059
  6. Fathy, D., Elsharnouby, T. and AbouAish, E (2016), “Deception in advertising revisited: Antecedents and differences in perception across consumer groups”, International Journal of Business and Emerging Markets, Vol. 8, No. 4, pp.403–425.  DOI: 10.1504/IJBEM.2016.079789
  7.  Elsharnouby, T. (2016), “Participation behaviour among international students: the role of satisfaction with service augmentation and brand choice attainment”, International Journal of Educational Management, Vol. 30, Issue 5. http://dx.doi.org/10.1108/IJEM-10-2014-0139
  8. Elsharnouby, T. (2016), “Student Participation Behaviour outside the Classroom: Does AttitudeTowards the University Brand Matter? International Journal of Customer Relationship Marketing and Management, Vol. 7, Issue 1, pp. 27-41 DOI:10.4018/IJCRMM.2016010102
  9. Elsharnouby, T. (2015), “Student co-creation behavior in higher education: The role of satisfaction with the university experience”, Journal of Marketing for Higher Education, Vol. 25, Issue 2, pp. 238-262.
  10. Elsharnouby, T. andMahrous, A.(2015),“Customer participation in online co-creation experience: The role of e-service quality”, Journal of Research in Interactive Marketing, Vol. 9, Issue 4, pp.  313-336.
  11. Elsharnouby, T. and Parsons, E. (2013), “When Relationship Marketing Goes Wrong: Opportunism and Consumer Wellbeing in Consumer-Bank Relationships”, Journal of Relationship Marketing, Vol. 12, No. 2, April-June, pp. 141-163.   
  12. Elsharnouby, T. and Parsons, E. (2010), “A Broader Concept of Relationships: Identifying New Forms of Consumer-provider Interactions in Egyptian Financial Services”, Journal of Marketing Management, Vol. 26, Nos 13-14, (December), pp. 1367-1388.

Conference Proceedings:

  1. Elbanna, S., Obeidat, S., Younis, H., Elsharnouby, T. (2021), “An Evidence-Based Review on Nationalization of Human Resources in the GCC Countries”, The Administrative Sciences Association of Canada, 12-15 June, Virtual Conference.
  2. Eldegwy, A. and Elsharnouby, T. (2021), “The role of involved parents in university choice decision”, British Academy of Management 35th Annual conference, 31st August –3rd September.
  3. Elsharnouby, T. and Elbanna, S. (2020), “Human Capital and Competitive Advantage: An Empirical Evidence from the Gulf Cooperation Council (GCC) Countries”, The Administrative Sciences Association of Canada, 12-15 June.
  4. Eldegwy, A. and Elsharnouby, T. (2019), “The role of University Social Augmenters in enhancing University Brand Preference and Student Actual Enrollment”, Academy of Marketing 52nd Annual conference, 2-4 July, London, UK.
  5. Aljafari, D. and Elsharnouby, T. (2019), “The impact of social media influencers on collaborating brands: Examining the effects of parasocial interaction and identification”, Academy of Marketing 52nd Annual conference, 2-4 July, London, UK.
  6. Eldegwy, A., Elsharnouby, T. H., & Kortam W. (2019) University social augmenters brand equity: Do university social augmenters possess brand characteristics? Abstract: Proceedings of the Academy of Marketing Science. Springer, Cham, available at https://doi.org/10.1007/978-3-030-02568-7_129
  7. Elsharnouby, T. and Maher, A. (2017), “Consumer acculturation of indigenous minority consumers to a multicultural expatriate population”, Academy of Marketing 50th Annual conference, 3-6 July, Hull, UK.
  8. Maher, A. and Elsharnouby, T. (2017), “Other-consumer ethnocentrism: Examining consumers’ perceptions of other consumers in intercultural services encounters”, American Marketing Association Summer Educators’ Conference, Vol. 28, 4-6 August, San Francisco, CA, USA.
  9. Maher, A. and Elsharnouby, T. (2016), “Service Ethnocentrism: A Conceptual Model”, Academy of Marketing Science World Marketing Congress, 19-23 July, Paris, France.
  10. Maher, A. and Elsharnouby, T. (2016), “Consumer acculturation of indigenous minority community to a multicultural expatriate population”, Academy of Marketing Science World Marketing Congress, 19-23 July, Paris, France.
  11. Elsharnouby, T., (2015), “Participation behaviour among international students: the role of satisfaction with service augmentation and brand choice attainment,” Academy of Marketing Science World Marketing Congress, 14-18 July, Bari, Italy.
  12. Elsharnouby, T., Elsharnouby, M., Jayawardhena, C. and Elbedweihy, A. (2015), “Projecting the outcomes of consumer-brand value congruence: the mediating role of relationship quality,” Academy of Marketing Science World Marketing Congress, 14-18 July, Bari, Italy.
  13. Elsharnouby, T., (2015), “On the relationship between student satisfaction with the university experience and co-creation behaviour,” American Marketing Association Summer Educators’ Conference, Vol. 26, 14-16 August, Chicago, IL, USA. 
  14. Elsharnouby, T., (2015), “Linking student satisfaction with service augmentation and participation behaviour: the case of international students in the UK”, American Marketing Association Summer Educators’ Conference, Vol. 26, 14-16 August, Chicago, IL, USA. 
  15. Elbedweihy, A., Jayawardhena, C., Elsharnouby, T. and Elsharnouby, M. (2014), “Customer Relationship Building through Identification: The Mediating Effect of Perceived Quality and Moderating Effect of Brand Engagement”, American Marketing Association Summer Educators’ Conference, Vol. 25, 1-3 August, San Francisco, USA. 
  16. Adel, A., Abo Eish, E. and Elsharnouby, T. (2014), “How the severity of service failure affects customer citizenship behavior and customer dysfunctional behavior through customer justice perception and emotions: The moderating role of customer involvement,” American Marketing Association Summer Educators’ Conference, Vol. 25, 1-3 August, San Francisco, USA. 
  17. Adel, A., Abo Eish, E. and Elsharnouby, T. (2014), “Perceived justice in service recovery and customer citizenship behavior: the role of emotions and relationship quality- A conceptual paper”, the Academy of Marketing Conference, 8-10 July, Bournemouth, UK.
  18. Fathy, D., AbouAish, E., and Elsharnouby, T. (2014), “Demographic Differences in Consumer Perception of Deception in Advertising: The Egyptian Case”, Paper accepted for the Proceedings of the Academy of Marketing Conference, 8-10 July, Bournemouth, UK.
  19. Elbedweihy, A., Jayawardhena, C., Elsharnouby, M. and Elsharnouby, T. (2014), “Self-continuity and consumer in-role and extra-role behavior: the role of consumer-brand identification”. The American Marketing Association Winter Educators’ Conference, Vol. 25, 21-23 February, Florida, USA.
  20. Elsharnouby, T. and Mahrous, A. (2013), “Enabling the co-creation of e-services through enhancing the e-service quality: The case of the Egyptian telecommunication sector”. The American Marketing Association Summer Educators’ Conference, Vol. 24, 9-11 August, Boston, USA, pp. 163-164.
  21. Fathy, D., AbouAish, E., and Elsharnouby, T. (2013), “Understanding the Egyptian Consumers’ Perception of Deception in Advertising: Developing Research Propositions”. The Academy of Marketing Conference, 8-11 July, Cardiff, UK. (Conference poster)
  22. Elsharnouby, T. (2011), Managing Complexity of Customer-service Provider Relationships: Lessons from the Egyptian banking industry, March, VDM Verlag Dr. Müller, Germany. (Monograph) 

  1. Elsharnouby, T. and Parsons, E. (2010), “Consumer trust in consumer-service provider relationships: An exploratory study of Egyptian banking”, The Academy of Marketing Conference, , 6-8 July, Coventry, UK. (Conference proceedings)
  2. Elsharnouby, T. and Parsons, E. (2010), “A Broader Concept of Relationships: Identifying New Forms of Consumer-provider Interactions in Egyptian Financial Services”, Proceedings of the Academy of Marketing Conference, Coventry, UK, 6-8 July 2010. This paper has been nominated and later accepted for publication in Journal of Marketing Management.
  3. Elsharnouby, T. (2008), “Unpacking Relationships in the Egyptian Retail Banking Context”, The 5th Research Conference on Relationship Marketing and CRM, Organized by European Institute for Advanced Studies in Management, November 20-21, Brussels, Belgium.

Peer Reviewed Journal Articles

  1. Elbedweihy, A., Jayawardhena, C., Elsharnouby, M. and Elsharnouby, T. (2016), “Customer relationship building: The role of brand attractiveness and consumer-brand identification”, Journal of Business Research, Vo. 69. DOI:10.1016/j.jbusres.2015.12.059
  2. Fathy, D., Elsharnouby, T. and AbouAish, E (Forthcoming), “Deception in advertising revisited: Antecedents and differences in perception across consumer groups”, International Journal of Business and Emerging Markets. 
  3.  Elsharnouby, T. (2016), “Participation behaviour among international students: the role of satisfaction with service augmentation and brand choice attainment”, International Journal of Educational Management, Vol. 30, Issue 5.
  4.  Elsharnouby, T. (2015), “Student co-creation behavior in higher education: The role of satisfaction with the university experience”, Journal of Marketing for Higher Education, Vol. 25, Issue 2, pp. 238-262.
  5. Elsharnouby, T. and Mahrous, A. (2015), “Customer participation in online co-creation experience: The role of e-service quality”, Journal of Research in Interactive Marketing, Vol. 9, Issue 4, pp.  313-336.
  6. Elsharnouby, T. and Parsons, E. (2013), “When Relationship Marketing Goes Wrong: Opportunism and Consumer Wellbeing in Consumer-Bank Relationships”, Journal of Relationship Marketing, Vol. 12, No. 2, April-June, pp. 141-163.
  7. Elsharnouby, T. and Parsons, E. (2010), “A Broader Concept of Relationships: Identifying New Forms of Consumer-provider Interactions in Egyptian Financial Services”, Journal of Marketing Management, Vol. 26, Nos 13-14, (December), pp. 1367-1388.