Tamer H. Elsharnouby is an Associate Professor in the Department of Management and Marketing at Qatar University, and is currently on leave from the Cairo University where he is a tenured Faculty Member. He received his PhD from Keele University, UK. His work appeared in Journal of Business Research, Tourism Management, Journal of Marketing Management, Int. Journal of Contemporary Hospitality Management, Journal of Consumer Marketing, Int. Journal of Educational Management, Journal of Marketing for Higher Education, Journal of Research in Interactive Marketing, and Journal of Relationship Marketing, among other outlets. He received several research awards including the Best Paper Award for the Tourism & Sport Division of the 2020 ASAC Conference, Canada and the Best in Track paper at American Marketing Association Summer Marketing Educators Conference (2015).