Filo, K., Kennelly, M., Buning, R., & Sobh, R. (2022). Wellbeing and running events in Qatar: The Ooredoo  Doha Marathon. Event Management. 26, pp. 73–87. DOI: https://doi.org/10.3727/152599521X16192004803629

Filo, K., Kennelly, M., & Sobh, R. (2021). Constraints and facilitators of sport participation in Qatar: Perceptions of Ooredoo Marathon participants. Event Management. 24 (2-3), pp. 381-397. DOI: https://doi.org/152599519X15506259856606

Belk, R., & Sobh, R. (2019). No Assemblage Required: On Pursuing, Original Consumer Culture Theory. Marketing Theory, 19(4), 489–507. https://doi.org/10.1177/1470593118809800

Benmamoun, M., Singh, N., & Sobh, R. (2019). How Advertisers Can Target Arab E-Consumers More Effectively A Framework for Localizing Digital Advertising And Marketing Content to Arab E-Consumers. Journal of Advertising Research. Accepted. http://www.journalofadvertisingresearch.com/content/59/2/171.short

Sobh, R., Chun, W., Singh, N., & Benmamoun, M. (2018). Localizing to Arabic consumers: Insights from print advertising. Journal of Marketing Communications, 24(2), 21. https://doi.org/10.1080/13527266.2015.1062794

Sobh, R., & Soltan, K. (2018). Endorser ethnicity impact on advertising effectiveness: effects of the majority vs. minority status of the target audience. Journal of Marketing Communications, 24(6), 634–647. https://doi.org/http://dx.doi.org/10.1080/13527266.2016.1184707

Rabbane, F., Sobh, R., & Roy, R. (2017). Self-Related Variables and Consumers’ Social Media Behaviour. In Proceedings of ANZMAC 2017. Australia: ANZMAC.

Benmamoun, M., Sobh, R., Singh, N., & Moura, F. (2016). Gulf Arab E-Business: Localization Strategy Insights Environment: Localization Strategy Insights. Thunderbird International Business Review, 58(5). https://doi.org/10.1002/tie.21755

Sobh, R., & Abouhanian, A. (2016). Factors Driving the Participation of International Tourists in Mega Sport Events: The Case of 2022 FIFA World Cup™. In 45th EMAC Conference Proceedings. Oslo May 24-27, European Marketing Academy: EMAC.

Chun, W., Singh, N., Sobh, R., & Benmamoun, M. (2015). A Comparative Analysis of Arab and U.S. Cultural values on the Web. Journal of Global Marketing, 28, 37–41. https://doi.org/10.1080/08911762.2014.991015

Sobh, R., & Benarfa, O. (2014). Endorser Ethnicity and Advertising Effectiveness: Evidence from the Arab Gulf. In ANZMAC Conference Proceedings. Brisbane, Australia: Australia and New Zealand Marketing Academy Conference.

Sobh, R., & Belk, R. (2014). Mimicry and Modernity in the Middle East: Fashion invisibility and Young Women of the Arab Gulf. Consumption Markets & Culture, 17(4), 392–412.

Maher, A. A., & Sobh, R. (2014). The role of collective angst during and after a service failure. Journal of Services Marketing, 28(3), 223–232.

Wilson, J., Belk, R., Bamossy, G., Sandicki, O., Kartajaya, H., Sobh, R., … l. (2013). Crescent Marketing, Muslim Geographies and Brand Islam : Reflections from the JIMA Senior Advisory Board. Journal of Islamic Marketing, 4(1), 22–50.

Sobh, R., & Belk, R. (2013). Effects of Geographic and Religious Stratification and Modernity in the Arab Gulf. In Advances in Consumer Research (41). US: ACR.

Sobh, R., Belk, R., & Wilson, J. (2013). Islamic Arab Hospitality and Multiculturalism. Marketing Theory, 13(4), 440–461.

Sobh, R., & Belk, R. (2012). Arab Hospitality as an Empty Ritual Protocol. In ANZMAC Proceedings (1–7). Australia, Australia: Australian and New Zealand Marketing Academy Conference.

Sobh, R., & Belk, R. (2012). Home and Commercial Hospitality Rituals in Arab Gulf Countries”. In Advances in Consumer Research (40, 5–8). USA: Association for Consumer Research.

Sobh, R., & Belk, R. (2012). Modest seductiveness: reconciling modesty and vanity by reverse assimilation and double resistance. Journal of Consumer Behaviour, 11(3), 357–367.

Sobh, R., Maher, A. A., & Soltan, K. (2012). Readings of Global Appeal Ads By Young Women in The Arabian Gulf. EMAC: European Marketing Academy Conference Proceedings.

Sobh, R., & Belk, R. (2012, December 1). Hospitality as an Empty Ritual Protocol. Australia: Australia and New Zealand Marketing Academy Conference (ANZMAC).

Sobh, R. (2011). Domains of Privacy and Hospitality in Arab Gulf Homes. Journal of Islamic Marketing, 2(2), 125–137.

Sobh, R., & R. B. (2011). Domains of Privacy in Arab Gulf Homes. In Advances in Consumer Research (38). USA: Association for Consumer Research.

Sobh, R., & Belk, R. (2011). Privacy and Gendered Spaces in Arab Gulf Homes. Home Cultures, 8(3), 317–340.

Sobh, R. (published). Gender and privacy in Arab Gulf states: Implications for consumption and marketing. In Handbook of Islamic Marketing (In Sandicki Ozlem and Rice Gillian (eds.): Handbook of Islamic Marketing, Edward Elgar: UK). UK: Edward Elgar.

Sobh, R., & Martin, B. (2011). Feedback Information and Consumer Motivation: The Moderating Role of Positive and Negative Reference Values in Self-Regulation. European Journal of Marketing, 45(6), 963–986.

Sobh, R. (2011). Approaching What We Hope for and Avoiding what we Fear: a Study of Women?s concern with Visible Signs of Skin Aging. Australian Marketing Journal, 19(2), 122–130.

Sobh, R. (2010). An Exploration into the Religious and Symbolic Meanings of Gendered Spaces in An Arab Gulf Home. In Advances in Consumer Research (38). USA: Association for Consumer Research.

Sobh, R., & Belk, R. (2010, October). Conflicting Imperatives of Modesty and Vanity Among Young Women in the Arabian Gulf. 38. USA: Advances in Consumer Research.

Sobh, R. (2010). Approach and Avoidance Self-Regulation: Impact on Consumer Motivation, Preferences and Underlying Processes (VDM: Germany). Germany.

Sobh, R. (2009). Behind Closed Doors: Gendered Homes Spaces in a Gulf Arab State. 8, 34–44. Association of Consumer Research, ACR: Asia Pacific Advances in Consumer Research.

Sobh, R. (2009). Consuming Gendered Space in Islam. 36, 210–213. MN: Association for Consumer Research.

Sobh, R. (2009). The Scented Winds of Change: Conflicting Notions of Modesty and Vanity Amongst Qatari and Emirati Girls. 8, 342–343. Asia Pacific Advances in Consumer Research.

Sobh, R., & Belk, R. (2007). Is Sharing an Alternative to Private Ownership?. 3, 78–87.

Sobh, R. (2006). Research Design and Data Analysis in Realism Research. European Journal of Marketing, 40(11/12), 1194–1209.