I) Peer Reviewed Journal Publications

1. Sobh, R. (2023). CONSUMERS’ DIGITAL SELF-EXTENSION AND PRO-BRAND SOCIAL MEDIA ENGAGEMENT – THE ROLE OF CULTURE. European Journal of Marketing, 57(Issue 9 (2023)), 2199-2236. (Applied)
2. Al Naimi, M., Faisal, M. N., Sobh, R. (2023). Antecedents and consequences of supply chain resilience and reconfiguration: an empirical study in an emerging economy. Journal of Enterprise Information Management. https://www.emerald.com/insight/content/doi/10.1108/JEIM-04-2020-0166/full/html (Applied)
3. Filo, K., Kennelly, M., Bunning, R., Sobh, R. (2022). Wellbeing and Running Events in Qatar: The Ooredoo Doha Marathon. Event Management, Vol. 26, 73–87. (Applied)
4. Al Naimi, M., Faisal, M. N., Sobh, R. (2022). A systematic mapping review exploring 10 years of research on supply chain resilience and reconfiguration. International Journal of Logistics Research and Applications, 36(2), 1722-1745. https://www.tandfonline.com/doi/full/10.1080/13675567.2021.1893288 (Applied)
5. Faisal, M. N., Sobh, R. (2022). Supply chain resilience under economic-political risk: A case of developing economy. International Journal of Logistics Systems and Management, 42(3), 358-381. (Applied)
6. Tafhee, N., Elgohary, H. O. A. S., Sobh, R. (2021). Social Media User-Influencer Congruity: An Analysis of Social Media Platforms Parasocial Relationship. International Journal of Customer Relationship Marketing and Management, Volume 13(Issue 1). (Applied)
7. Filo, K., Kennelly, M., Sobh, R. (2020). Constraints and facilitators of sport participation in Qatar: Perceptions of Ooredoo Marathon participants. Event Management. (Applied)
8. Faisal, M. N., Al Naimi, M., Sobh, R. (2020). Prioritization of Supply Chain Reconfiguration variables using Balanced Score Card and Analytic Network Process. International Journal of Operations and Quantitative Management, 26(2), 95-119. (Applied)
9. Belk, R., Sobh, R. (2019). No Assemblage Required: On Pursuing, Original Consumer Culture Theory. Marketing Theory, 19(4), 489-507. (Basic)
10. Benmamoun, M., Singh, N., Sobh, R. (2019). How Advertisers Can Target Arab E-Consumers More Effectively A Framework for Localizing Digital Advertising And Marketing Content to Arab E-Consumers. Journal of Advertising Research. (Applied)
11. Sobh, R., Chun, W., Singh, N., Benmamoun, M. (2018). Localizing to Arabic consumers: Insights from print advertising. Journal of Marketing Communications, 24(2), 21. (Applied)
12. Sobh, R., Soltan, K. (2018). Endorser ethnicity impact on advertising effectiveness: effects of the majority vs. minority status of the target audience. Journal of Marketing Communications, 24(6), 634-647. (Applied)
13. Benmamoun, M., Sobh, R., Singh, N., Moura, F. (2016). Gulf Arab E-Business: Localization Strategy Insights Environment: Localization Strategy Insights. Thunderbird International Business Review, 58(5). (Applied)
14. Chun, W., Singh, N., Sobh, R., Benmamoun, M. (2015). A Comparative Analysis of Arab and U.S. Cultural values on the Web. Journal of Global Marketing, 28, 37-41. (Applied)
15. Sobh, R., Belk, R. (2014). Mimicry and Modernity in the Middle East: Fashion invisibility and Young Women of the Arab Gulf. Consumption Markets & Culture, 17(4), 392-412. (Basic)
16. Maher, A. A., Sobh, R. (2014). The role of collective angst during and after a service failure. Journal of Services Marketing, 28(3), 223-232. (Applied)
17. Wilson, J., Belk, R., Bamossy, G., Sandicki, O., Kartajaya, H., Sobh, R., Liu, J., l. (2013). Crescent Marketing, Muslim Geographies and Brand Islam : Reflections from the JIMA Senior Advisory Board. Journal of Islamic Marketing, 4(1), 22-50. (Basic)
18. Sobh, R., Belk, R., Wilson, J. (2013). Islamic Arab Hospitality and Multiculturalism. Marketing Theory, 13(4), 440-461. (Basic)
19. Sobh, R., Belk, R. (2012). Modest seductiveness: reconciling modesty and vanity by reverse assimilation and double resistance. Journal of Consumer Behaviour, 11(3), 357-367.
20. Sobh, R., Belk, R. (2011). Privacy and Gendered Spaces in Arab Gulf Homes. Home Cultures, 8(3), 317-340. (Basic)
21. Sobh, R. (2011). Approaching What We Hope for and Avoiding what we Fear: a Study of Women?s concern with Visible Signs of Skin Aging. Australian Marketing Journal, 19(2), 122-130.
22. Sobh, R. (2011). Domains of Privacy and Hospitality in Arab Gulf Homes. Journal of Islamic Marketing, 2(2), 125-137. (Basic)
23. Sobh, R., Martin, B. (2011). Feedback Information and Consumer Motivation: The Moderating Role of Positive and Negative Reference Values in Self-Regulation. European Journal of Marketing, 45(6), 963-986. (Basic)
24. Sobh, R., Belk, R. (2007). Is Sharing an Alternative to Private Ownership? International Review of Business Research Papers, 3, 78-87. (Basic)
25. Sobh, R. (2006). Research Design and Data Analysis in Realism Research. European Journal of Marketing, 40(11/12), 1194-1209. (Basic)

(II) Peer-Reviewed Case studies

1. Abouhanian, A. (Author & Presenter), Sobh, R. (Co-Author), “Beyond the Game: A Case Study on Branding a Higher Education Institution through a Mega Sport Event”, 6th International Conference of Entrepreneurship for Sustainability and Impact, Qatar. (October 2023).
2. Sobh, R. (Co-Author), “Reaching for the Stars or Grappling with Reality? A Pursuit of Advancing Sustainability through Space”, International Conference of Entrepreneurship for Sustainability and Impact 2023, Qatar. (October 2023).

Book Chapters

1. Sobh, R., Younis, H., Keshta, M. S. A. A. (in press). Entrepreneurial Education in the GCC: Review and Prospective Directions. Education in Qatar: Policies and Practices. Springer Nature Group.(Applied)
2. Farrag, D. A. M., Sobh, R. (in press). Balanced Leadership from an Islamic Perspective: Between Philosophy and Practice . Book Title: What makes a balanced leader? An Islamic perspective.. De Gruyter IAMSR.
3. Sobh, R. Gender and privacy in Arab Gulf states:Implications for consumption and marketing (In Sandicki Ozlem and Rice Gillian (eds.): Handbook of Islamic Marketing, Edward Elgar: UK ed.). Edward Elgar.(Basic)

(III)  Peer-Reviewed Academic/Professional Meeting Proceeding Publications

1. Rabbane, F., Sobh, R., Roy, R. (2017). Self-Related Variables and Consumers’ Social Media Behaviour. ANZMAC. (Applied) – Accepted
2. Sobh, R., Abouhanian, A. (2016). Factors Driving the Participation of International Tourists in Mega Sport Events: The Case of 2022 FIFA World Cup™. Oslo May 24-27: EMAC. (Applied)
3. Sobh, R., Benarfa, O. (2014). Endorser Ethnicity and Advertising Effectiveness: Evidence from the Arab Gulf. Australia and New Zealand Marketing Academy Conference. (Applied)
4. Sobh, R., Belk, R. (2013). Effects of Geographic and Religious Stratification and Modernity in the Arab Gulf (vol. 41). ACR. (Basic)
5. Sobh, R., Belk, R. (2012). Arab Hospitality as an Empty Ritual Protocol (pp. 1-7). Australia: Australian and New Zealand Marketing Academy Conference. (Basic)
6. Sobh, R., Belk, R. (2012). Home and Commercial Hospitality Rituals in Arab Gulf Countries” (vol. 40, pp. 5-8). Association for Consumer Research. (Basic)
7. Sobh, R., Belk, R. (2012). Hospitality as an Empty Ritual Protocol. Australia and New Zealand Marketing Academy Conference (ANZMAC). (Applied)
8. Sobh, R., R. B. (2011). Domains of Privacy in Arab Gulf Homes (vol. 38). Association for Consumer Research. (Basic)
9. Sobh, R. (2010). An Exploration into the Religious and Symbolic Meanings of Gendered Spaces in An Arab Gulf Home (vol. 38). Association for Consumer Research. (Basic)
10. Sobh, R. (2009). Behind Closed Doors: Gendered Homes Spaces in a Gulf Arab State (vol. 8, pp. 34-44). Association of Consumer Research: Asia Pacific Advances in Consumer Research. (Applied)
11. Sobh, R. (2009). Consuming Gendered Space in Islam (vol. 36, pp. 210-213). MN: Association for Consumer Research. (Applied)
12. Sobh, R. (2009). The Scented Winds of Change: Conflicting Notions of Modesty and Vanity Amongst Qatari and Emirati Girls (vol. 8, pp. 342-343). Asia Pacific Advances in Consumer Research. (Basic)
13. Sobh, R. (Presenter), “Entrepreneurial Education: Preparing Our Graduates for the Challenges of Life in the Twenty-First Century”, Annual Meeting of the American Association of Colleges and Universities 2022, Washington, DC, United States. (January 20, 2022).
14. Belk, R. (Author & Presenter), Sobh, R. (Co-Author), Rodner, V. (Co-Author), “Consumer Masks and Bluffs”, EIASM 9th Workshop on Interpretive Consumer Research, Sweden. (May 2017).