Research

My research interests are mainly found in the fields of franchising, brand management, and international marketing.

Journal articles

  1. Ghantous, N. and Maher, A. (2019), When does uncertainty avoidance promote customer-to-customer intercultural service encounters?”, International Marketing Review, forthcoming
  2. Ghantous, N. and Das., S. (2018), “International franchising and performance: a resource-based perspective”, International Journal of Retail and Distribution Management, Vol. 46 N. 8, 744-763.
  3. Ghantous, N., Das., S. and Chameroy, F. (2018), “Governance capabilities and relationship performance in international franchising”, Journal of Retailing and Consumer Services, Vol. 40, p. 19-30.
  4. Ghantous, N. (2016), “The impact of services brand personality on consumer-brand relationship quality”, Services Marketing Quarterly, Vol. 37 N.3, p.1-15.
  5. Ghantous, N. (2015), “Re-examining encounter intensity’s conceptualisation, measurement and role”, The Service Industries Journal, Vol. 35 N. 5-6, p. 237-254.
  6. Chameroy, F., Ghantous, N., Veran, L. (2015), “L’impact de la visite d’une exposition muséale sur la recommandation du musée : le rôle central de l’expertise des visiteurs”, Economies et Sociétés, Série EGS16.
  7. Ghantous, N. (2014), “L’impact de la personnalité de la marque sur la relation à la marque dans les services”, Economies et Sociétés, Avril, Série EGS15, p.659-693.
  8. Bonnefoy-Claudet, L. and Ghantous, N. (2013), “Emotions’ impact on tourists’ satisfaction with ski resorts: The mediating role of perceived value”, Journal of Travel and Tourism Marketing, Vol. 30 N. 6, p. 624-637.
  9. Phan, K.N. and Ghantous, N. (2013), “Managing brand associations to drive customers’ trust and loyalty in Vietnamese banking”, International Journal of Bank Marketing, Vol. 31 N. 6, p. 456-480.
  10. Ghantous, N. and Jaolis, F. (2013), “Conceptualizing franchisee-based brand equity: A framework of the sources and outcomes of the brand’s added value for franchisees”, International Business Research, Vol. 6 N. 2, p. 112-125.

Other intellectual contributions

  1. Ghantous, N.,and Maher, A. (2017), “Approach and avoidance in intercultural service encounters: The role of other consumers”, 46th EMAC Conference, 23-26 May, Groningen, Netherlands (Conference proceedings)
  2. Ghantous, N. and Das, S. (2016), International Franchise Performance: An RBV Perspective, 45th EMAC Conference, 24-27 May, Oslo, Norway (Conference proceedings)
  3. Ghantous, N. and Chameroy, F. (2015), Exploring the Adaptation of International Franchise Relationships, 44th EMAC Conference, 26-29 May, Leuven, Belgium (Conference proceedings)
  4. Ghantous, N., Jaolis, F. (2015), Multiple Stakeholders’ Perspectives on Franchisee Brand Benefits, AMS World Marketing Conference, 14-18 July, Bari, Italy (Conference proceedings)
  5. Mzahi, C. and Ghantous, N. (2014), User Generated content and brand equity: The case of the brands portrayed in personal YouTube channels, 2nd International Conference on Contemporary Marketing Issues (ICCMI), June 18-20, 2014, Athens, Greece (Conference proceedings)
  6. Ghantous N. (2013), Investigating the intensity of everyday service encounters, Proceedings of the 23rd RESER Conference, Aix en Provence, France, September 19th-21st. (Conference proceedings)
  7. Ghantous, N. and Jaolis, F. (2013), Brand Benefits in Franchising: Exploring Franchisee’s Perspective on the Franchisor’s Brand, Proceedings of the 8th Global Brand Conference of the Special Interest Group on Brand, Identity and Corporate Reputation of the Academy of Marketing, April 3rd-5th, Porto, Portugal (Conference proceedings)
  8. Ghantous N., Chameroy F., Leo P-Y. & Philippe J. (2013), The internationalization of franchise networks: Process and key success factors. Research report based on a funded project by the French Franchising Federation, Paris, France. (also available in a French version at http://www.franchise-fff.com/base-documentaire/finish/55/1100.html) (Research report)
  9. Chameroy F., Ghantous N. and Veran L. (2013), L’impact de la visite d’une exposition muséale sur la recommandation du musée : le rôle central de l’expertise des visiteurs, Proceedings of the 23rd RESER conference, Aix en Provence, France, September 19th-21st. (Conference proceedings)
  10. Ghantous, N. (2012), “Building service relationships through branding: The role of the services brand personality”, Proceedings of the 22nd RESER Conference, 20-22 September, Bucharest, Romania (Conference proceedings) 
  11. Ghantous, N. (2012), “An investigation of the antecedents and role of services brand credibility”, Proceedings of the 41st EMAC Conference, 22-25 Mai, Lisbon, Portugal (Conference proceedings)
  12. Ghantous, N. (2011), “Services brand personality’s impact on customers’ brand relationship”, Presentation at the ATINER 9th Annual International Conference on Marketing, 4-7 July, Athens, Greece (Conference presentation)
  13. Ghantous, N. (2011), “Interaction client-personnel et marque-enseigne de services : Impact de l’intensité de l’interaction sur les effets dynamisants de la marque-enseigne”, Editions Universitaires Européennes, Sarrebruck, 443 pages. ISBN (978-613-1-56365-2) (Book) 
  14. Ghantous, N. (2010), “Stakeholders’ alignment in corporate branding: A research agenda”, [Book chapter] in Contemporary Issues in Brand Research, Eds: Christodoulides, G., Veloutsou, C., Jevons, C., de Chernatony, L. and Papadopoulos, N., Atiner: Athens. p.217-232 (Book chapter)
  15. Ghantous, N. (2009), “Stakeholders multiplicity in corporate branding: Linking brand personality to customer loyalty”, Proceedings of the 38th EMAC Conference, 26-29 May, Nantes, France (Conference proceedings)
  16. Ghantous, N. (2008), “Service branding for multiple stakeholders: A corporate personality perspective”, Proceedings of the 18th International RESER Conference, 25-27 September, Stuttgart, Germany (Conference proceedings)
  17. Ghantous, N. (2008), “Brand internationalization strategy beyond the standardization/ adaptation dichotomy”, Proceedings of the 4th Thought Leaders International Conference on Brand Management, 15-16 April, Birmingham, UK (Conference proceedings)