Raed S. Algharabat is a professor in digital marketing and social media at the College of Business and Economics (CBE), Department of Management and Marketing, University of Qatar, Doha, Qatar. Prof. Algharabat research area includes digital marketing; (e-)retail and consumer behaviour, particularly, 3D virtual models and their impact on consumer behaviour within the online retailer context. Furthermore, Prof. Algharabat research area focused on social media, particularly, customer brand engagement, online community engagement and co-creation. Prof. Algharabat publications appeared in reputed marketing, IS and IT journals such as; Computers in Human Behavior, Information Systems Frontiers, Telematics and Informatics, Journal of Retailing and Consumer Services, Journal of Enterprise Information Management, Journal of Internet Commerce, Journal of consumer Behaviour and Kybernetes. Prof. Algharabat received best paper awards for papers related to e-marketing and social media conferences. Prof. Algharabat has published one book in principles of marketing and he has translated other book in B2B.