Osama AL-KWIFI is an Associate Professor at the Department of Management and Marketing. He received his PhD in Management of Technology from the University of Waterloo and MSc in Biomedical Engineering from the University of Alberta. Before returning to university to complete his PhD, he worked at the University of Toronto developing medical applications, and at several medical companies designing and evaluating new products for global markets. He was a visiting scholar at Richard Ivey School of Business, Western University.