Articles in discipline based journals (peer-reviewed)

  1. Bahri-Ammari N, Coulibaly D, Ben Mimoun M S (2020), The bandwagon luxury consumption in Tunisian case: The roles of independent and interdependent self concept, Journal of Retailing and Consumer Services 52.
  2. Bailey A. A., Pentina I., Mishra A. S. & Ben Mimoun M. S. (2020): Exploring factors influencing US millennial consumers’ use of tap-and-go payment technology, The International Review of Retail, Distribution and Consumer Research 30, ,2., 143-163.
  3. Karmeni K, Hamadi A, Mesri L, Ben Mimoun M.S. (2017),  The Impact of Innovation on Store Managers’ Job Satisfaction: Evidence from Tunisian Retailing, Management & Avenir, Vol 3, N° 93, p 103-119.
  4. Bailey A. Anthony, Mishra A.,  Pentina I and  Ben Mimoun M. S (2017) “Mobile payments adoption by US consumers: An extended TAM” International Journal of Retail & Distribution Management, Vol.45 N.6, p 626 – 640 .
  5. Poncin I, Garnier M., Ben Mimoun M.S., Leclercq T. (2017) “New technologies and shopping experience: Are gamification interfaces effective? The case of the Smartstore”, Technological Forecasting & Social Change; Vol. 124, P. 320-331 .
  6. Ben Mimoun M.S., Poncin I, Garnier M. (2017) “Animated Conversational Agents and e-Consumer Productivity: The Roles of Agents and Individual Characteristics” Information & Management,  Vol. 54, N. 5, P. 545-559.
  7. Bailey A. Anthony, and Ben Mimoun M.S. (2016) “Consumer social orientation-based personality and social media use: An exploration among young US consumers” the International Journal of Internet Marketing and Advertising,  Vol. 10 No. ½, pp 1-27.
  8. Ben Mimoun M.S., Poncin I. (2015) “A Valued Agent: How ECAs Affect Website Customers’ Satisfaction and Behaviors”, Journal of Retailing and Consumer services, 26, September, pp70–82.
  9. Ben Mimoun M. S., Garnier M. et Depledt D., (2015) “My little box, oh my little box…A netnographic study on youtube of the expression of values in subscription-based e-commerce”, The Journal of Applied Business Research, 31, pp 1159-1166.
  10. Ben Mimoun M. S., Garnier M.,. Ladwein R., et Benavent C. (2014) “Determinants of e-consumer productivity in product retrieval on a commercial website: an experimental approach” Information & Management; 51 , pp375–390.
  11. Poncin I., Ben Mimoun M. S. (2014) “The impact of “e-atmospherics” on physical stores”, Journal of Retailing and Consumer Services,  21, 5, September, pp851–859.
  12. Ben Mimoun M. S. and Ammar O.(2013) “Interactions between brands and strategies of self-presentation on Facebook” (European) Advances in Consumer Research Volume 10, pp95-97.
  13. Ben Mimoun M. S. (2013) “ACA as e-atmospherics: is there an “animation predisposition” effect?” International business research, vol. 6, No. 6; pp31-44
  14. BenMimoun M. S., Poncin I., Garnier M. (2012), Case study—Embodied virtual agents: An analysis on reasons for failure” Journal of Retailing and Consumer services; 19, pp605-612.
  15. Poncin I. et Ben Mimoun M. S. (2011), “Coexistence et complémentarité entre vendeur virtuel ubiquitaire et vendeurs réels”,   Gestion2000, 28 , 5, pp31-46.5
  16. Ben Mimoun M. S., Ouvry M., Kolenc C. et Ladwein R. (2009) “Une expérience de magasinage dans la Médina de Sousse: le cas des touristes européens”, Annales d’Economie et de Gestion
  17. Ben Mimoun M. S., Siekpe J. S. et  Ladwein R. (2008) “Determinants of offer retrieving performance on a virtual store” E-Business Review , Vol. VIII  pp36-42
  18. Ben Mimoun M. S. et Gharbi J.  (2008) “Structuring  effect of time and experiential value on commercial Web site” E-Business Review , Vol. VIII, pp32-35

Chapters in scholarly books

  1. Ladwein, R., & Ben Mimoun, M. S. (2021). The Impact of Social Capital and Time Spent on Facebook on Social Recognition and Attachment. In Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing (pp. 180-192). edited by H. Elgohary  IGI Global.
  2. Ladwein, R., Ben Achma, T., & Ben Mimoun, M. S. (2021). Critical View of Multiple Channels Retailing. In Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing (pp. 302-313). IGI Global.
  3. Ben Mimoun MS, Garnier M., and Poncin I. (2013),  Improving consumer performance and perceived service quality in a new type of commercial environment in 3D, thanks to embodied virtual sales agents” in “E-Marketing in Developed and Developing Countries: Emerging Practices”  edited by H. Elgohary  IGI Global 2013
  4. A Allagui et Ben Mimoun M. S. (2010) “Electronic Ticketing Consumers’ Adoption: An Application in the Air Travel Industry in Tunisia”, in Intelligent Information Systems – Vol. 2: E-BUSINESS IN THE 21ST CENTURY Realities, Challenges and Outlook; edited by: Jun Xu  & Mohammed Quaddus; eds  World Scientific Publishing.

Scholarly books

El-Gohary, H., Edward, D., and Ben Mimoun, M. S. (2021), Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing, USA, IGI Global, forthcoming, DOI: 10.4018/978-1-7998-7192-7, ISBN: 9781799871927.

Ben Mimoun M. S. (2011) « Accès à l’offre sur un site Web commercial : stratégies, performances et déterminants », Ed. Universitaires Européennes,