Welcome to my home page!
I am an Assistant Professor of Marketing at the College of Business and Economics.
Prior to joining Qatar University, I had taught Marketing at various universities in France, Switzerland, Tunisia, and Lebanon.
I believe that it is my responsibility as a teacher to provide students with an environment conducive to learning and the knowledge that will help them be successful in achieving their lives’ goals.
My research work deals with public health communication, emotions in advertising, emotional branding, and brand relationships.