I) Peer Reviewed Journal Publications

 Al Nawas, I. A. M., Ghantous, N. (2021). E-retailer cognitive and emotional relationship quality: their experiential antecedents and differential impact on brand evangelism. International Journal of Retail and Distribution Management, 49(9), 1249-1270.

Ghantous, N., Al Nawas, I. A. M. (2021). Zooming in on co-creation practices of international franchisors. Industrial Marketing Management, 92, 1-13.

Alnawas, I., Abu Farha, A. (2020). Strategic Orientations and Capabilities’ Effect on SMEs’ Performance. Marketing Intelligence and Planning. 37(8), 829-845

Ghantous, N., Al Nawas, I. A. M. (2020). The differential and synergistic effects of market orientation and entrepreneurial orientation on hotel ambidexterity. Journal of Retailing and Consumer Services, 55(July),

Aburub, F., Alnawas, I. A. (2019). A new integrated model to explore factors that influence adoption of mobile learning in higher education: An empirical investigation. Education and Information Technologies,

Alsmadi, S., Alnawas, I. (2019). Consumer Rights Paradigm: Development of the Construct in the Jordanian Context. Journal of Business Ethics, 159(3), 777-794.

Alnawas, I., Hemsley-Brown, J. (2019). Examining the key Dimensions of Customer Experience Quality in the Hotel Industry. Journal of Hospitality Marketing and Management, 28(7), 833-861. 

Alnawas, I., Hemsley-Brown, J. (2019). Market orientation and hotel performance: investigating the role of high-order marketing capabilities. International Journal of Contemporary Hospitality Management, 31(4), 1885-1905. 

Shaltoni, A. M., West, D., Alnawas, I., Shatnawi, T. (2018). Electronic marketing orientation in the Small and Medium-sized Enterprises context. European Business Review, 30(3), 272-284.

Alnawas, I., Hemsley-Brown, J. (2018). The differential effect of cognitive and emotional elements of experience quality on the customer-service provider’s relationship. International Journal of Retail and Distribution Management, 46(2), 125-147. (Applied)

Alnawas, I., Altarifi, S. (2016). Customer emotional regulation and relationship quality: Evidence from the banking industry. Journal of Financial Services Marketing, 21(4), 254-266. https://link.springer.com/article/10.1057/s41264-016-0012-3

Alnawas, I., Altarifi, S. (2016). Exploring the role of brand identification and brand love in generating higher levels of brand loyalty. Journal of Vacation Marketing, 22(2), 111-128.

Hemsley-Brown, J., Alnawas, I. (2016). Service Quality and Brand Loyalty: The Mediation Effect of Brand Passion, Brand Affection and Self-Brand Connection. International Journal of Contemporary Hospitality Management, 28(12), 2771-2794.

Alnawas, I., Aburub, F. (2016). The effect of benefits generated from interacting with branded mobile apps on consumer satisfaction and purchase intentions. Journal of Retailing and Consumer Services, 31, 313-322.

Alnawas, I., Phillips, C. (2015). Alumni Orientation: Development of the Construct. Journal of Nonprofit & Public Sector Marketing, 27(2), 183-215.

Alnawas, I. (2015). Student orientation in higher education: development of the construct. Higher Education, 69(4), 625-652.

Alnawas, I. (2014). Prospective student orientation in higher education: Development of the construct. Journal of Customer Behaviour, 13(2), 135-163.