I am an Associate Professor of Marketing. I completed my master’s degree in 2009 from University of Reading-England. After that, I taught for a year in Al-Zaytoona university-Jordan. During that year, I was lucky enough to obtain a scholarship from Petra University-Jordan to pursue my PhD at University of Reading, where it took me three years to complete the degree (2010-2013). As my PhD was sponsored by University of Petra, I had to work there from 2013 to 2018. My PhD thesis examined how UK higher education institutions orient themselves toward multiple constituencies.