Recent Refereed Publications

Books:

  1. El-Gohary, H., Edward, D., and Ben Mimoun, M. S. (2021), Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing, USA, IGI Global, forthcoming, DOI: 10.4018/978-1-7998-7192-7, ISBN: 9781799871927.
  2. Alsharief, R., El-Gohary, H.  and Alanene, S.(2018), Public administration and its role in fronting the challenges facing Hajj: An eye on the future, Noor Publishing, Germany, ISBN: 978-620-2-34851-5
  3. El-Gohary, H, Edward, D., and Eid, R. (2017), Global Perspectives on Religious Tourism and Pilgrimage, USA, IGI Global, ISBN: 9781522527961.
  4. El-Gohary, H, (2017), Work Related Stress, Noor Publishing, Germany, ISBN: 978-3-330-97394-7.
  5. Alsharief, R. and El-Gohary, H.  (2017), Service Quality and Religious Tourism: The Context of Hajj (Islamic Pilgrimage), Noor Publishing, Germany, ISBN: 978-3-330-96717-5.
  6. Iqbal, T, and El-Gohary, H, (2014), Quality Management and Productivity: Concepts, Trends, Theoretical Frameworks and Implications, Germany, LAP Lambert Academic Publishing, ISBN: 978-3-659-57207-4.
  7. El-Gohary, H, and Eid, R., (2014), Emerging Research on Islamic Marketing and Tourism in the Global Economy, USA, IGI Global, ISBN: 9781466662728.
  8. El-Gohary, H, and Eid, R., (2013), E-Marketing in Developed and Developing Countries: Emerging Practices, USA, IGI Global, ISBN: 9781466639546.
  9. El-Gohary, H. (2012), The impact of E-Marketing Practices on Marketing Performance: A Small Business Enterprises Context, Germany, LAP Lambert Academic Publishing, ISBN: 978-3-8484-1260-0.
  10. El-Gohary, H. (2012), Transdisciplinary Marketing Concepts and Emergent Methods for Virtual Environments, USA, IGI Global, ISBN:  978-1-466-61861-9.
  11. El-Gohary, H, (2011), Electronic Marketing Practises in Developing Countries: The case of Egyptian business enterprises, Germany, VDM Verlag Dr Müller, ISBN: 978-3-639-27461-5.

Recent Refereed Journal Publications:

  1. Tafheem, N., El-Gohary, H., and Sobh, R., (2022). Social Media User-Influencer Congruity: An Analysis of Social Media Platforms Parasocial Relationships, International Journal of Customer Relationship Marketing and Management, 13(1), pp. 1-29.
  2. Omopariola, E., Windapo, A., Edward, D., and El-Gohary, H. (2021). Level of financial performance of selected construction companies in South Africa, Journal of Risk and Financial Management, 14(1), pp. 1-18.
  3. Owusu-Manu, D., Mankata, L., Edward, D., El-Gohary, H., and Hussain, J. (2021). A Cognisance of Green Bond Features Preferential to Renewable Energy Project Financing in Ghana, IEEE Transactions on Engineering Management, forthcoming.
  4. Van der Meij, R., Edwards, D., Roberts, C., El-Gohary, H., and Posillico, J., (2021).  Performance Management within the Dutch Steel Processing Industry, Journal of Engineering, Design and Technology, forthcoming.
  5. El-Gohary, H., S., El-Gohary, S., Edwards, D., and Babatunde (2021). Perspectives: Travellers Views on COVID-19 and Halal Tourism, Journal of Islamic Tourism, 1(1), 48-64.
  6. El-Gohary, H., Thayaseelan, A., and Babatunde, S., El-Gohary, S. (2021). An Exploratory Study on the Effect of Artificial Intelligent Enabled Technology on Customers Experience in Banking Sector, Journal of Technological Advancements, 1(1), 1-17.
  7. Babatunde, S., El-Gohary, H. and Edwards, D., (2021). Assessment Methods in Entrepreneurship Education, Challenges and Opportunities in Developed and Developing Nations: A comparative study of Nigeria and England, Education + Training, 63(7/8), pp. 1092-1113.
  8. Gyarteng-Mensah, H., Owusu-Manu, D., Edwards, D., Baidoo, I., and El-Gohary, H., (2021).  An Assessment of Students’ Job Preference Using a Discrete Choice Experiment: A Postgraduate Case Study, Journal of Humanities and Applied Social Sciences, 3(1), forthcoming, DOI: 10.1108/JHASS-02-2020-0025.
  9. Raghubansie, A., and EL-Gohary, H. (2021). Digital Advertising Creative Processes and Innovation in UK SME Advertising Agencies: An Empirical Investigation of Viral Advertising, Scientific Journal for Financial and Commercial Studies and Research, Faculty of Commerce, Damietta University, 2(1)1, pp.75-116.
  10. Zaki, A., El-Gohary, H., and Edwards, D., (2021).  Understanding Ethical and Other SMEs Internationalisation Determinants and its Impact on Business Performance: A Primary Attempt to Understand Malaysian SMEs Internationalisation, International Journal of Customer Relationship Marketing and Management, 12(1), pp: 1-27.
  11. El-Gohary, H., (2020). Coronavirus and Halal Tourism and Hospitality Industry: Is It a Journey to the Unknown? Sustainability, 12(21), pp: 1-26, 9260.
  12. Ur Rahman, R., Shah, S., El-Gohary, H., Abbas, M., Khali, S., Al Altheeb, S., and Sultan, F., (2020). Social Media Adoption and Financial Sustainability: Learned Lessons from Developing Countries, Sustainability, 12(24), pp: 27-52, 9260.
  13. Nazir, F., Edwards, D., Shelbourn, M., Martek, I., Thwala, W., and El-Gohary, H., (2020).  Comparison of Modular and Traditional UK Housing Construction: A Bibliometric Analysis, Journal of Engineering, Design and Technology, 19(1), pp: 164-186.
  14. Hussain, J., Sandhu, N., El-Gohary, H., and Edwards, D. (2020). The Reality of Financing Small Tourism Firms: The case of Indian Tourism SMEs, International Journal of Customer Relationship Marketing and Management, 11(1), pp: 64-80.
  15. Rahman, K., Edwards, D., Melville, L., and El-Gohary, H. (2019). Implementation of Bioenergy Systems towards Achieving United Nations’ Sustainable Development Goals in rural Bangladesh, Sustainability, 11(20), pp: 3814-3831.
  16. Owusu-Manu, D., Asiedu, R., Edwards, D., Donkor-Hyiaman, K., Abuntori, P., and El-Gohary, H. (2019). An Assessment of Mortgage Loan Default Propensity in Ghana, Journal of Engineering, Design and Technology, 17(5), pp. 985-1017.
  17. Babatunde, S., and El-Gohary, H. (2019). Necessity of Mentoring in Entrepreneurship Education: Reflection by Practitioners, Journal of Professional Issues in Engineering Education and Practice, 145(1), 02518007.
  18. Eid, R., Badewi, A., Selim, H., and El-Gohary, H.  (2019). Integrating and Extending Competing Intention Models to Understand the Entrepreneurial Intention of Senior University Students, Education + Training, 61(2), pp.234-254.
  19. Nkwocha, O., Hussain, J., El-Gohary, H. Edwards, D. and Ovia, E. (2019). Dynamics of Group Lending Mechanism and the Role of Group Leaders in Developing Countries: Evidence from Nigeria, International Journal of Customer Relationship Marketing and Management, 10(3), pp. 54-71.
  20. Owusu-Manu, D., Edwards, D. J., Kukah, A. S., Pärn, E. A., El-Gohary, H., and Aigbavboa, C. (2019). An assessment of the level of emotional intelligence attributes of undergraduate built environment students in developing countries, Industry and Higher Education, 33(2), pp: 108–115.
  21. Owusu-Manu, D., Edwards, D., Kukah, A., Pärn, E., El-Gohary, H., and Hosseini, R. (2018).  An empirical examination of moral hazards and adverse selection on PPP projects: a case study of Ghana, Journal of Engineering, Design and Technology, 16(6), pp: 910-924.
  22. Zahiri, S., El-Gohary, H. and Hussain, J., (2018). Internet Marketing Adoption by Iranian Distribution Industry: An Attempt to Understand the Reality, International Journal of Customer Relationship Marketing and Management, 9(2), pp: 33-61.
  23. Owusu-Manu, D., Kukah, A., Edwards, D., Pärn, E., El-Gohary, H. and Aigbavboa, C. (2018).  Causal relationships of moral hazard and adverse selection of public-private partnership (PPP) projects, Journal of Engineering, Design and Technology, 16(3), pp:439-460.
  24. Hamad, H., Elbeltagi, I., and El-Gohary, H. (2018).  An Empirical Investigation of Business-to-Business E-Commerce Adoption and its Impact on SMEs Competitive Advantage: The Case of Egyptian Manufacturing SMEs, Strategic Change: Briefings in Entrepreneurial Finance, 27(3), pp: 209-229.
  25. Aninze, F., El-Gohary, H. and Hussain, J., (2018).  The Role of Microfinance to Empower Women: The Case of Developing Countries, International Journal of Customer Relationship Marketing and Management, 9(1), pp: 54-78.
  26. Dosumu, O., Hussain, J., and El-Gohary, H. (2017). An Exploratory Study of the Impact of Government Policies on the Development of Small and Medium Enterprises in Developing Countries, International Journal of Customer Relationship Marketing and Management, 8(4), pp: 1-26.
  27. Edwards, D., Parn, E., Love, P., and El-Gohary, H. (2017). Machinery, Manumission, and Economic Machinations, Special Issue on Big Data and Analytics in Technology and Organizational Resource Management, Journal of Business Research, 70(1), January 2017, pp: 391-394.
  28. El-Gohary, H.  and El-Gohary, Z. (2016). An Attempt to Explore Electronic Marketing Adoption and Implementation Aspects in Developing Countries: The Case of Egypt, International Journal of Customer Relationship Marketing and Management, 7(4), pp: 1-26.
  29. Alsharief, R. and El-Gohary, H.  (2016). Entrepreneurship Education for Higher Education Students in KSA and its Impact on Their Employability:  An Empirical Investigation, International Journal of Business and Social Science, 7(6), pp: 83-100.
  30. El-Gohary, H.  Selim, H., and Eid, R. (2016). Entrepreneurship Education and Employability of Arab HE Business Students: An Attempt for a primary investigation, International Journal of Business and Social Science, 7(4), pp:  52-72.
  31. El-Gohary, H, (2016). Halal Tourism, Is It Really Halal? Tourism Management Perspectives, 19(B), pp: 124-130.
  32. Zaki, A., Edwards, D., and El-Gohary, H, (2015). A Theoretical Examination of SMEs Internationalisation in a Globalised Business Environment: An Eye on the Future, International Journal of Customer Relationship Marketing and Management, 6(4).
  33. Hamad, H., Elbeltagi, I., Jones, P. and El-Gohary, H, (2015). Antecedents of B2B E-Commerce Adoption and its Effect on Competitive Advantage in Manufacturing SMEs, Strategic Change, 24(5), pp: 405–428.
  34. Eid, R., and El-Gohary, H, (2015). The Role of Islamic Religiosity on the Relationship between Perceived Value and Tourist Satisfaction, Tourism Management, 46(Feb), pp: 477-488.
  35. Shah, S., El-Gohary, H., and Hussain, J., (2015). An investigation of Market Orientation and Tourism SMEs Performance in Developing Countries: A review of the literature, Journal of Travel & Tourism Marketing, 32(8), pp: 990-1022.
  36. Ahmed, A., Hay, J., and El-Gohary, H, (2015). An investigation of the different factors affecting the adoption of water filters in South Mediterranean Countries: The case of Egypt, Journal of Economic and Administrative Sciences, 31(1), pp 1-19.
  37. Eid, R., and El-Gohary, H, (2015). Muslim Tourist Perceived Value in the Hospitality and Tourism industry, Journal of Travel Research, 54 (6), pp: 774-787.
  38. Eid, R., and El-Gohary, H, (2014). Testing and Validating Customer Relationship Management Implementation Constructs in Egyptian Tourism Organizations, Journal of Travel & Tourism Marketing, 31 (3), pp: 344-365.
  39. El-Gohary, H, and Eid, R., (2013). Leadership Teaching Impact on Tourism Students’ Attitudes and Perceptions towards Leadership in Developing Economies: The Case of Egypt, Journal of Hospitality & Tourism Education, 25 (4), pp: 180-192.
  40. Raghubansie, A., El-Gohary, H, Samaradivakara, C. (2013). An Evaluation of the Viral Marketing Research, International Journal of Online Marketing, 3(4), pp: 1-27. 
  41. El-Gohary, H, Edwards, D., Eid, R., and Huang, J (2013). Choice of Export Entry Mode by Developing Economies SMEs: An Empirical Investigation of Egyptian SMEs, Journal of Economic and Administrative Sciences, 29 (2), pp: 113-133.
  42. Eid, R., and El-Gohary, H, (2013). The Impact of E-Marketing Use on Small Business Enterprises’ Marketing Success: The Case of UK Companies, The Service Industries Journal, 33 (1), pp: 31-50.
  43. El-Gohary, H, Edwards, D., and Huang, J (2013). Customer Relationship Management (CRM) Practices by Small Businesses in Developing Economies: A Case Study of Egypt, International Journal of Customer Relationship Marketing and Management, 4 (2), pp: 1-20.
  44. El-Gohary, H, (2012). Factors affecting E-Marketing adoption and implementation in tourism firms: An empirical investigation of Egyptian small tourism organizations, Tourism Management, 33 (5), pp: 1256–1269.
  45. El-Gohary, H, and Eid, R., (2012). DMA Model: Understanding Digital Marketing Adoption and Implementation by Islamic Tourism Organizations, Tourism Analysis, 17 (4), pp: 523-532.
  46. El-Gohary, H, O’Leary, S. and Radway, P. (2012). Investigating the Impact of Entrepreneurship Online Teaching on Science and Technology Degrees on Students attitudes in Developing Economies: The case of Egypt, International Journal of Online Marketing, 2 (1), pp: 29-45, DOI: 10.4018/IJOM.2012010103. 
  47. Millman, C. and El-Gohary, H, (2011). New Digital Media Marketing and Micro Business: A UK perspective, International Journal of Online Marketing, 1 (1), pp: 41-62, DOI: 10.4018/ijom.2011010104. 
  48. El-Gohary, H, (2010). Expanding TAM and IDT to understand the adoption of E-Marketing by small business enterprises, International Journal of Customer Relationship Marketing and Management, 1 (3), pp: 56-75.
  49. El-Gohary, H, (2010). E-Marketing-A literature Review from a Small Businesses perspective, International Journal of Business and Social Science, 1 (1), October 2010, pp: 214 – 244.
  50. El-Gohary, H, Trueman, M. and Fukukawa, K. (2008). The Relationship between E-Marketing and Performance: Towards a Conceptual Framework in a Small Business Enterprises Context, Journal of Business and Public Policy, 2 (2), pp: 10-28.
  51. El-Gohary, H, Trueman, M. and Fukukawa, K. (2009). E-marketing and Small Business Enterprises: A Meta Analytic Review, Journal of International Business and Finance, 1(January-June 2009).
  52. El-Gohary, H, Trueman, M. and Fukukawa, K. (2009). E-marketing and Small Business Enterprises: A review of the literature from 1993 to 1997, International Business & Technology Review, July 2009.
  53. El-Gohary, H, Trueman, M. and Fukukawa, K. (2008). E-marketing and Small Business Enterprises: A review of the methodologies, Journal of Business and Public Policy, 2 (2), pp: 64-93.

Recent Refereed Book Chapters:

  1. Akbar, T., and El-Gohary, H., (2021). Brand Humour Advertisements on A Social Network Platform and Its Impact on Online Consumer Engagement: The Case of Instagram – Book Chapter, In Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing, USA, IGI Global, DOI: 10.4018/978-1-7998-7192-7, ISBN: 9781799871927.
  2. Raghubansie, A., El-Gohary, H., & Samaradivakara, C. (2015). An Investigation of the Evaluation of the Viral Marketing Research – Book Chapter, In Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications (pp. 201-227), DOI: 10.4018/978-1-4666-7357-1.ch010, IGI Global, USA.
  3. El-Gohary, H., O’Leary, S., & Radway, P. (2013). Investigating the impact of entrepreneurship online teaching on science and technology degrees on students’ attitudes in developing economies: The case of Egypt – Book Chapter, in the book: Small and Medium Enterprises: Concepts, Methodologies, Tools, and Applications (pp. 1725-1737). IGI Global, USA.
  4. El-Gohary, H, (2010). E-Marketing: Towards a Conceptualization of a New Marketing Philosophy – Book Chapter, in the book: E-Business Issues, Challenges and Opportunities for SMEs: Driving Competitiveness, edited by Manuela Cruz-Cunha and João Eduardo Varajão, IGI Global, USA.
  5. El-Gohary, H, (2010). Exploring E-Marketing as a tool for globalisation: the case of Egyptian small business enterprises – Book Chapter, in the book: Electronic Globalized Business and Sustainable Development through IT Management: Strategies and Perspectives, edited by Patricia Ordóñez de Pablos, Miltiadis D. Lytras, Waldemar Karwowski, and W. B. Lee, IGI Global, USA.
  6. El-Gohary, H, Trueman, M. and Fukukawa, K. (2009). Understanding the factors affecting the adoption of E-Marketing by small business enterprises – Book Chapter, in the book: E-Commerce Adoption and Small Business in the Global Marketplace, edited by Thomas, B. and Simmons, G., IGI Global, USA, pp: 237-258.