Dr. Dalia Abdel Rahman Farrag is an Associate Professor of Marketing at the College of Business and Economics – Qatar University. She has been awarded the Fellow status from the Charted Institute of Marketing (CIM)- UK as well as several research awards. She obtained her PhD from Alexandria University and the University of Utah, David Eccles School of Business, USA (joint supervision). Her teaching experience includes principles of Marketing, Marketing Management, Marketing Research, Consumer Behavior, Advertising Management, Marketing Channels, International marketing, public relations, Integrated Marketing Communications (IMC, and Advanced Marketing at both the undergraduate and postgraduate level. She has also supervised over several masters and PhD students.
Dr. Farrag’s research interests include: Interpretive consumer research (ethnography), consumer behavior, Islamic marketing, political marketing, social marketing, branding, services marketing and shopping behavior.