Welcome to my Website!

It is a true pleasure for me to be part of the College of Business & Economics family and also to be a member of the Management & Marketing department. I have been working for QU since 2013. I have over 20 years of teaching and research experience since 1997. You shall find here all you need to know about me from research and teaching interests, to publications, services and any other activities that I have been part of at QU.  So sit back and enjoy!


Dr. Dalia Abdel Rahman Farrag is an Associate Professor of Marketing at the College of Business and Economics – Qatar University. She has been awarded the Fellow status from the Charted Institute of Marketing (CIM)- UK as well as several research awards.  She obtained her PhD from Alexandria University and the University of Utah, David Eccles School of Business, USA (joint supervision). Her teaching experience includes principles of Marketing, Marketing Management, Marketing Research, Consumer Behavior, Advertising Management, Marketing Channels, International marketing, public relations, Integrated Marketing Communications (IMC, and Advanced Marketing at both the undergraduate and postgraduate level. She has also supervised over several masters and PhD students.

Dr. Farrag’s research interests include: Interpretive consumer research (ethnography), consumer behavior, Islamic marketing, political marketing, social marketing, branding, services marketing and shopping behavior.

  • PresentSeptember 2013

    Associate Professor of Marketing

    College of Business & Economics

  • present September 2013

    Chair, Students Outreach & Support Committee (SOS)

    Management & Marketing Department- CBE

  • Present August 2014


    Chartered Institute of Marketing

  • Present March 2020

    College Representative -CBE

    Center of Teaching Excellence

  • Phd 2006

    Phd in Business Administration- Major Marketing

    Alexandria University- University of Utah

  • MBA 2000

    Master of Business Administration

    Arab Academy for Science, Technology & Maritime Transport

  • BBA 1996

    Bachelor of Business Administration- Major Marketing & Financial Management

    Arab Academy for Science, Technology & Maritime Transport.