Welcome to my Website!
It is a true pleasure for me to be part of the College of Business & Economics family and also to be a member of the Management & Marketing department. I have been working for QU since 2013. I have over 20 years of teaching and research experience since 1997. You shall find here all you need to know about me from research and teaching interests, to publications, services and any other activities that I have been part of at QU. So sit back and enjoy!
Biography
Dr. Dalia Abdel Rahman Farrag is an Associate Professor of Marketing at the College of Business and Economics – Qatar University. She has been awarded the Fellow status from the Charted Institute of Marketing (CIM)- UK as well as several research awards. She obtained her PhD from Alexandria University and the University of Utah, David Eccles School of Business, USA (joint supervision). Her teaching experience includes principles of Marketing, Marketing Management, Marketing Research, Consumer Behavior, Advertising Management, Marketing Channels, International marketing, public relations, Integrated Marketing Communications (IMC, and Advanced Marketing at both the undergraduate and postgraduate level. She has also supervised over several masters and PhD students.
Dr. Farrag’s research interests include: Interpretive consumer research (ethnography), consumer behavior, Islamic marketing, political marketing, social marketing, branding, services marketing and shopping behavior.
College of Business & Economics
Management & Marketing Department- CBE
Chartered Institute of Marketing
Center of Teaching Excellence
Phd in Business Administration- Major Marketing
Alexandria University- University of Utah
Master of Business Administration
Arab Academy for Science, Technology & Maritime Transport
Bachelor of Business Administration- Major Marketing & Financial Management
Arab Academy for Science, Technology & Maritime Transport.
