Maher, A. A., Sobh, R. (2014). The Role of Collective Angst During and After Service Failure,. Journal of Services Marketing, 28(3), 223-232.
Maher, A. A. (2014). Assessing Consumers’ Willingness to Buy Foreign Goods: An Integrative Modeling Approach. International Journal of Marketing Studies, 6(3), 23.
Maher, A. A. (2014). Modeling the Impact of an International Crises on Brand Equity. Journal of Global Marketing, 27(2), 74-84.
Maher, A. A. (2012). Marketing’s Accountability and Internal Legitimacy: Implications for Firm Performance,. Journal of Business Research, 65(11), 1576–1582.
Maher, A. A. (2011). The Affective and Cognitive Components of Country Image: Perceptions of American Products in Kuwait,. International Marketing Review, 28(6), 559-580.
Maher, A. A. (2010). Animosity, Subjective Norms and Anticipated Emotions during an International Crises. International Marketing Review, 27(6), 630-651.
Maher, A. A. (2010). International consumer admiration and the persistence of animosity. Journal of Consumer Marketing, 27(6), 414-424.
Maher, A. A. (2010). The Impact of Collective Guilt on the Preference for Japanese Products. Journal of the Global Academy of Marketing Science, 20(2), 135-148.