Ali Abdallah Alalwan is an Associate Professor of Digital Marketing at Qatar University, College of Business and Economics, Department of Management and Marketing, Doha, Qatar. He holds a Bachelor’s degree in Marketing and an MBA degree in Marketing from the University of Jordan. He also holds a PhD from Swansea University/UK. His current research interest is in the area of electronic marketing, social media marketing, e-commerce, Mobile commerce, innovation diffusion, artificial intelligence.