Dr. Abdullah Al-Swidi

Dr. Abdullah Al-Swidi

Associate Professor of Management

  • Welcome to My Home Page
  • Publications
  • Grants
  • Teaching
  • Contact Me
Copyright text here

Publications

First: My Research Interests:

  • Green and sustainable supply chain management
  •  Green Management
  • Green Innovation and green behavior
  • Sustainable and green Operations 
  • Sustainability and Sustainable Development
  • Quality management 
  • Entrepreneurship and innovation

Second: Research Articles

  1. Al-Swidi, A. K., Gelaidan, H. M., & Saleh, R. M. (2021). The joint impact of green human resource management, leadership and organizational culture on employees’ green behaviour and organisational environmental performance.Journal of Cleaner Production, 316, 128112. (Scopus, ISI IF 9.297)
  2. Al-Swidi, A. & Saleh, R. M.(2021). How Green Our Future Would Be? An Investigation of the Determinants of Green Purchasing Behavior of Young Citizens in a Developing Country, Environment, Development and Sustainability, 1-33. (Scopus, ISI IF 2.191)
  3. Al-Swidi, A. K., & Enazi, M. A. (2021). The trust in the intermediaries and the intention to use electronic government services: a case of a developing country. Electronic Government, an International Journal, 17(1), 27-54. (Scopus indexed)
  4. Mohammed, A., & Al-Swidi, A. (2020). The mediating role of affective commitment between corporate social responsibility and eWOM in the hospitality industry. Journal of Sustainable Tourism, 1-25.( Scopus ISI IF: 3.986) ( ABDC: A*)
  5. Saleh, R. M., Anuar, M. M., Al-Swidi, A. K., & Omar, K. (2020). The effect of awareness, knowledge and cost on intention to adopt green building practices. International Journal of Environment and Sustainable Development, 19(1), 33-58.(Scopus Indexed)
  6. Al-Swidi, A. K., & Faaeq, M. K. (2019). How robust is the UTAUT theory in explaining the usage intention of e-government services in an unstable security context?: A study in Iraq. Electronic Government, an International Journal, 15(1), 37-66.
  7. Al-Swidi, A., Faiz, G., & Gelaidan, H. (2019). Total quality management and the organisational performance: the mediating role of market orientation. International Journal of Business Process Integration and Management, 9(4), 245-257.( Scopus)
  8. Saleh, R. M., & Al-Swidi, A. (2019). The adoption of green building practices in construction projects in Qatar: a preliminary study. Management of Environmental Quality: An International Journal. 30 No. 6, pp. 1238-1255. https://doi.org/10.1108/MEQ-12-2018-0208
  9. Mohammed, A., & Al-Swidi, A. (2019). The influence of CSR on perceived value, social media and loyalty in the hotel industry. Spanish Journal of Marketing-ESIC. 23 No. 3, pp. 373-396. https://doi.org/10.1108/SJME-06-2019-0029 ( Scopus)
  10. Mohammed, A., & Al-Swidi, A. (2019). The influence of CSR on perceived value, social media and loyalty in the hotel industry. Spanish Journal of Marketing-ESIC.
  11. Al-Swidi, A, & Al Yahya, M. (2018). Training Transfer Intention and Training Effectiveness: Assessing the Gender Differences using Multi-Group Structural Equation Modeling Approach. International Journal of Organizational Analysis, 25 (5),839-860 (Emerald-Scopus Indexed, ABDC, B).
  12. Saleh, R. M., & Al-Swidi, A. (2019). The adoption of green building practices in construction projects in Qatar: a preliminary study. Management of Environmental Quality: An International Journal. 30 No. 6, pp. 1238-1255. https://doi.org/10.1108/MEQ-12-2018-0208
  13. Mohammed, A., & Al-Swidi, A. (2019). The influence of CSR on perceived value, social media and loyalty in the hotel industry. Spanish Journal of Marketing-ESIC. 23 No. 3, pp. 373-396. https://doi.org/10.1108/SJME-06-2019-0029 ( Scopus)
  14. Al-Swidi, A, & Al Yahya, M. (2018). Training Transfer Intention and Training Effectiveness: Assessing the Gender Differences using Multi-Group Structural Equation Modeling Approach. International Journal of Organizational Analysis, 25 (5),839-860 (Emerald-Scopus Indexed, ABDC, B).
  15. Gelaidan, H. M., Al-Swidi, A. K., Mabkhot, H. A. (2018). Employee Readiness for Change in Public Higher Education Institutions: Examining the Joint Effect of Leadership Behavior and Emotional Intelligence, International Journal of Business Administration, pp.1-9. DOI: 10.1080/01900692.2016.1255962
  16. Gelaidan, H. M., Al-Swidi, A. K., Mabkhot, H. A., Leadership Behavior for Successful Change Management. Eds. Ali Farazmand, Global Encyclopedia of Public Administration, Public Policy, and Governance, Publisher: Springer International Publishing, pp.6. DOI: 10.1007/978-3-319-31816-5_3138-1
  17. Alharbi, J., Gelaidan, H. M., Al-Swidi, A., & Abubakr, S. (2016). Control mechanisms employed between headquarters and subsidiaries in Multinational Enterprises (MNEs): an empirical study.Review of International Business and Strategy, 26(4).
  18. Hassan Saleh Al-Dhaafri , Abdullah Kaid Al-Swidi,& Rushami Zien Bin Yusoff (2016).The mediating role of Total Quality Management and Organizational Excellence, and the moderating effect of Entrepreneurial Organizational Culture on the relationship between Enterprise Resource Planning and Organizational Performance. The TQM Journal, 28(6), 991-1011 (Emerald-Socpus Indexed)
  19. Hassan Saleh Al-Dhaafri , Abdullah Kaid Al-Swidi,& Ali Ali Al-Ansi.(2016). Organizational Excellence as the Driver for Organizational Performance: A Study on Dubai Police. International Journal of Business and Management, 11(2), 47-52. (Socpus Indexed)
  20. Hassan Saleh Al-Dhaafri and Abdullah Kaid Al-Swidi (2016). The impact of Total Quality Management and Entrepreneurial Orientation on Organizational Performance. International Journal of Quality and Reliability Management,33(5), 579-614. (Emerald-Socpus Indexed)
  21. Al-Dhaafri, H. S., Al-Swidi, A. K., & Yusoff, R. Z. B. (2016). The Mediating Role of Total Quality Management between the Entrepreneurial Orientation and the Organizational Performance. The TQM Journal,28(1).89-111. (Emerald-Socpus Indexed)
  22. Fahmi Frarah, Abdullah Kaid Al-Swidi. (2014). The Moderating Role of Business Growth on the Relationship Between Business Development Services Provided by Islamic Microfinance Institutions and Customer Satisfaction: A Study on the SMEs in Yemen. Asian Social Science,10(22),189-198.
  23. Fahmi Frarah, Abdullah Kaid Al-Swidi, & Wan Sulaiman b. Wan Yusoff .(2014). Business Development Service by Islamic Microfinance Institutions Provided and Customer Satisfaction: The Mediation Role of Perceived Benefits. Study on SMEs in Yemen. Journal of Entrepreneurship and Business Innovation,1(1), 60-78.
  24. Hassan Saleh Al-Dhaafri , Rushami Zien Bin Yusoff, & Abdullah Kaid Al-Swidi. (2014). The relationship between Enterprise Resource Planning, Total Quality Management, Organizational Excellence, and Organizational Performance-the mediating Role of Total Quality Management and Organizational Excellence. Asian Social Science,10(14),158-178. (Scopus Indexed).
  25. Ebrahim Mohammed Al-Matari, E. M., Al-Swidi, A. K., & Fadzil, F. H. (2014). The Measurements of Firm Performance Dimensions. Asian Journal of Finance and accounting, 6(1).24-49.
  26. Al-Swidi, A. K. & Arfan Shahzad, A. (2014). The Business Competitiveness of Thailand in the ASEAN Region. Business and Economic Research, 4(1),48-69.
  27. Ebrahim Mohammed Al-Matari, E. M., Al-Swidi, A. K., & Fadzil, F. H. (2014). The Effect of the Internal Audit and Firm Performance: A proposed Research Framework. International Review of Management and Marketing Review, 4(1) , 34-41.
  28. Munadil K.Faaeq, Noor Azizi Ismail, Wan Rozaini Sheik Osman, Abdullah Kaid Al-Swidi, and Alaa.K.Faieq .(2013). A Meta-Analysis of the Unified Theory of Acceptance and Use of Technology Studies among Several Countries. Electronic Government: An Int. J,10, ¾, 343-360. (Inderscience Scopus Indexed).
  29. Al-Swidi, A. K., & Jusoh, A. W. (2012). Entrepreneurial Orientation and the organizational performance: Exploring the mediating role of entrepreneurial culture using Partial Least Squares approach. Wulfenia Journal, 19(8), 405-434 (August). ISI indexed with Impact Factor 0.267
  30. Al-Swidi, A. K., Nawawi, M. K. M., & Al-Hosam, A. (2012). Is the relationship between employees’ psychological empowerment and employees’ job satisfaction contingent on the transformational leadership? a study on the Yemeni Islamic banks. Asian Social Science Journal, 8(10),130-150 (August).(Scopus Indexed)
  31. Al-Swidi, A. K., & Mahmood, R.(2012). Total Quality Management, Entrepreneurial Orientation and organizational performance: The role of organizational culture. African Journal of Business Management, 6(13), 4717-4727. DOI: 10.5897/AJBM11.2016.
  32. Al-Swidi, A. K., & Mahmood, R.(2011c). Enhancing a bank’s competitive advantage through the integration of TQM practices,             entrepreneurial orientation (EO), and organizational culture. European Journal of Social Sciences, 20(2),299-313.(Scopus Indexed)
  33. Al-Swidi, A. K., & Mahmood, R.(2011b). How does Organizational Culture shape the relationship between Entrepreneurial Orientation and the organizational performance of banks? European Journal of Social Sciences, 20(1),28-46.(Scopus Indexed)
  34. Al-Swidi and others(2010). Managing local brand in facing challenges of globalization: be a local or global leader. European Journal of Social Sciences, 17(2),254-265.(Scopus Indexed)
  35. Al-Swidi, A. K.(2016). The Effect of work family policies on employees’ performance: The organizational perspective, 1st GCC Work Family Balance Conference, 30-31 May 2016.
  36. Al-Swidi, A. K., & Shahzad, A. (2015). The Entrepreneurial Intention among the Students in Malaysian Higher Educational Institutions, 8th Asia-Pacific Business Research Conference, 9 – 10 February, 2015,  Hotel Istana, Kuala Lumpur, Malaysia.
  37. Iqau, O. A. , Kassim, A. W. M.,Al-Swidi, A. K., Harun, A. , Shamsudin, A. S.(2013). The Effect of Perceived Value on Brand Loyalty and Mediated by the Customer Satisfaction: A Case on Handphone users” 6th International Conference of the Asian Academy of Applied Business (AAAB) which will be held in Bandung, Indonesia, 30th May – 1st June 2013.
  38. Al-Swidi, A. K., Iqau, O. A. , Kassim, A. W. M., Sinun, W. , Neezm, S. M. A. (2013). “The Mediating Effect of Customer Satisfaction on the Relationship between Trust and Brand Loyalty”, 6th International Conference of the Asian Academy of Applied Business (AAAB) which will be held in Bandung, Indonesia, 30th May – 1st June 2013.
  39. Hassan Saleh Al-Dhaafri and Abdullah Kaid Al-Swidi (2014), “The Entrepreneurial Orientation and The organizational Performance: Does Enterprise Resource Planning Have A Mediating Role: A Study on Dubai Police”, The 9th International Business and Social Science Research Conference, 6 – 8 January, Novotel World Trade Centre, Dubai, UAE. (Conference Proceedings), ISBN: 978-1-922069-41-2.
  40. Kumar, P., Mokhtar, S.S.B.M., & Al-Swidi, A.K. (2013), “My Problem Solved, That’s All !!’: A Phenomenological Approach to Consumer Complaint Redressal in Malaysia”, 4th International Conference on Marketing and Retailing, December, Shah Alam, Malaysia. (Conference Proceedings)
  41. Kassim, A. W. M., Iqau, O. A., Al-Swidi, A. K., Tahajuddin,, Neezm, S. M. A. (2013). “The Role of Perceived Product Quality and Customer Satisfaction on Brand Loyalty Among Mobile Phone Users”. 6th International Conference of the Asian Academy of Applied Business (AAAB) which will be held in Bandung, Indonesia, 30th May – 1st June 2013.
  42. Fahmi Frarah, Abdullah Kaid Al-Swidi, & Wan Sulaiman b. Wan Yusoff .(2014). Business Development Service Provided and Customer Satisfaction: The Mediation Role of Perceived Benefits. Study on SMEs in Yemen. Journal of Entrepreneurship and Business Innovation,1(1), 60-78.
  43. MS Alawni, RZ Yusoff, AK Al-Swidi, EM Al-Matari.(2015). The Relationship between Communication, Customer Knowledge and Customer Loyalty in Saudi Arabia Insurance Industry Companies, Mediterranean Journal of Social Sciences,6(1), 318-324.
  44. Ebrahim Mohammed Al-Matari, E. M., Al-Swidi, A. K., & Fadzil, F. H. (2014).Audit Committee Characteristics and Executive Committee Characteristics and Firm Performance in Oman: Empirical Study Asian Social Sciences,10(12), 98-113. (Scopus Indexed).
  45. Ebrahim Mohammed Al-Matari, E. M., Al-Swidi, A. K., & Fadzil, F. H. (2014). The Moderating Effect of Board Diversity on the Relationship between Executive Committee Characteristics and Firm Performance in Oman: Empirical Study. Asian Social Sciences,10(12), 6-20. (Scopus Indexed).
  46. Ebrahim Mohammed Al-Matari, E. M., Al-Swidi, A. K., & Fadzil, F. H. (2014). The Effect of the Board of Directors Characteristics, Audit Committee Characteristics and Executive Committee Characteristics on Firm Performance in Oman: Empirical Study. Asian Social Sciences,10(11), 149-171. (Scopus Indexed).
  47. Kumar, P., Mokhtar, S.S.B.M., & Al-Swidi, A.K. (2014). ‘My Problem Solved, That’s All !!’: A Phenomenological Approach to Consumer Complaint Redressal in Malaysia. Procedia – Social and Behavorial Sciences, 130, 431-438.
  48. Hassan Saleh Al-Dhaafri & Abdullah Kaid Al-Swidi.(2013). The Entrepreneurial Orientation and  the Organizational Performance: Do Enterprise Resource Planning Systems have a Mediating Role? A Study on Dubai Police. Asian Social Science, 10(2), 257-272.
  49. Shahzad, A.,   Al-Swidi, A. K., & Golamuddin, A. G. (2012). A Tract Reflection on Challenges in Research & Development for New Product Development in the Industrial Sector of Pakistan. Business and Economic Research, 3(1), 406-415.
  50. Shahzad, A.,   & Al-Swidi, A. K. (2013). Effect of Macroeconomic Variables on the FDI inflows: The Moderating Role of Political Stability: An Evidence from Pakistan. Asian Social Science, 9(9), 270-279. (Scopus indexed)
  51. Ali Ali Al-Ansi, Noor Azizi Bin Ismail, & Abdullah Kaid Al-Swidi. 2013). The Effect of IT knowledge and IT Training on the IT Utilization among External Auditors: Evidence from Yemen. Asian Social Science, 9(10), 307-323 (Scopus indexed)
  52. Al-Swidi, A. K., Rafiul Haque, S. M., & Hafeez, M. H.(2014). The role of Subjective Norms in Theory of Planned Behavior in the Context of Organic Food . British Food Journal, 116(10), 1561-1580. ISI Indexed
  53. Fararah, F. S., & Al-Swidi, A. K. (2013). The Role of the Perceived Benefits on the Relationship between the Service Quality and Satisfaction: A Study on the Islamic Microfinance in Yemen Using PLS Approach. Asian Social Science, 9(10), 18-36 (Scopus indexed)
  54. Al-Ahmadi, A., Al-Swidi, A. K. , Abas, Z., & Hj Abdul Ghani, A. (2013). Task complexity of the civil defense directorate in th context of the Hajj season. British Journal of Arts and Social Sciences, 12(1),155-170.
  55. Hassan Saleh Al-Dhaafri  , Rushami Zien Bin Yusoff & Abdullah Kaid Al-Swidi. (2013). The effect of Total Quality Management, Enterprise Resource Planning and the Entrepreneurial Orientation on the Organizational Performance: The Mediating Role of the Organizational Excellence : A Proposed Research Framework. International Journal of Business Administration, 4(1),66-85.
  56. Shahzad, A.,   Al-Swidi, A. K., Mithani, D. A., Fadzil, F. H., Golamuddin, A. G. (2012). An Empirical investigation on the effect of Business Environment Factors on the FDI inflows in Pakistan: The Moderating Role of  Political Stability. Business and Economic Research,2(2), 156-170.
  57. Abdullah Kaid Al-Swidi, Arfan Shahzad ,Dawood Ali M. Mithani,  Faudziah Hanim Bt Fadzil, & Abd Ghani B Golamudin. (2012). Some Reflections on Foreign Direct Investment Flows and the Viet Nam’s Economy. Business and Economic Research, 2(2), 136-155.
  58. Shahzad, A., Mithani, D. A.,  Al-Swidi, A. K., & Fadzil, F. H.(2012). Political Stability and the Foreign Direct Investment Inflows in Pakistan, British Journal of Arts and Social Sciences, 9(11),199-213.
  59. Al-Ahmadi, A., Al-Swidi, A. K. , Abas, Z., & Hj Abdul Ghani, A. (2012). The moderating effect of knowledge of the work environment on the task complexity and task performance relationship: a study on the Hajj setting using Partial Least Squares Approach. Wulfenia Journal,19(11), 467-493. (ISI indexed-Impact Factor 0.267).
  60. Yahya Ali Al-Matari, Abdullah Kaid Al-Swidi, Faudziah Hanim Fadzil .(2012). Corporate Governance and Performance of Saudi Arabia Listed Companies. British Journal of Arts and Social Sciences, 9(1), 1-30.
  61. Al-Matari, E. M., Al-Swidi, A. K. , Fadzil, F. H., & Al-Matari, Y. A. (2012). The Impact of board characteristics on Firm Performance: Evidence from Nonfinancial Listed Companies in Kuwait Stock Exchange . International Journal of Accounting and Financial Reporting, 2(2), 310-332 (EBSCO host and ProQuest Indexed )
  62. Yahya Ali Al-Matari, Abdullah Kaid Al-Swidi, Faudziah Hanim Fadzil, & Ebrahim Mohammed Al-Matari. (2012). Board of Directors, Audit Committee Characteristics and the Performance of Saudi Arabia Listed Companies, International Review of Management and Marketing, 2(4), 241-251.
  63. Yahya Ali Al-Matari, Abdullah Kaid Al-Swidi, Faudziah Hanim Fadzil. (2012). Audit Committee Effectiveness and Performance of Saudi Arabia Listed Companies. Wulfenia Journal,19(8). ISI indexed with Impact Factor 0.267.
  64. Al-Swidi, A. K., & Al-Hosam, A. (2012). The Effect of Entrepreneurial Orientation on the Organizational Performance: A Study on the Islamic Banks in Yemen Using the Partial Least Squares Approach. Arabian Journal of Business and Management Review,2(1), 73-84 (August).
  65. Al-Swidi, A. K., Behjati, S., & Shahzad, A. (2012). Antecedents of online Purchasing Intention among MBA students The Case of University Utara Malaysia using the Partial Least Squares approach. International Journal of Business and Management,7(15), 35-49. DOI: 10.5539/ijbm.v7n15p35 (ProQuest and EBSCO host indexed)
  66. Al-Swidi, A. K., Shahzad, A., & Al-Hosam, A.(2011). TQM practices in the Yemeni banks: comparison between Islamic and conventional banks, Arabian Journal of Business and Management,1(2).
  67. Al-Swidi, A. K., & Mahmood, R.(2011d). Yemeni banking system: Critical issues and future recommended strategies. European Journal of Social Sciences,20,4,637-655.(Scopus Indexed)
  68. Al-Swidi, A. K., & Mahmood, R.(2011a). Fostering the Performance of Banks through Total Quality Management (TQM) Practices: A Bank Branches Perspective. European Journal of Social Sciences,19(2), 268-285.(Scopus Indexed)

Third: Conferences

  1. Al-Swidi, A., Hafeez, M. H., Gelaidan, H., & Saleh, R. M. (2021). Gender Differences in Organic Food Purchasing Behavior: A Comparative Study between Malaysia and Pakistan. In Conference Organizing Committee (p. 67). Abant Izzet Baysal University.
  2. Al-Swidi, A., Hafeez, M. H., Gelaidan, H., & Saleh, R. M. (2021). The Nexus among Environmental Concerns, Service Quality And The Travel Behavior: Insights From The Qatari Railway Transportation Network. In Conference Organizing Committee (p. 304). Abant Izzet Baysal University.
  3. Al-Matari, E. M., Al-Dhaafri, H. S., & Al-Swidi, A. K. (2019). The Effect of Government Ownership, Foreign Ownership, Institutional Ownership, and Audit Quality on Firm Performance of Listed Companies in Oman: A Conceptual Framework. In Proceedings of the Second International Conference on the Future of ASEAN (ICoFA) 2017-Volume 1 (pp. 585-595). Springer, Singapore.
  4. Al-Swidi, A. K.(2016). The Effect of work family policies on employees’ performance: The organizational perspective, 1st GCC Work Family Balance Conference, 30-31 May 2016.
  5. Al-Swidi, A. K., & Shahzad, A. (2015). The Entrepreneurial Intention among the Students in Malaysian Higher Educational Institutions, 8th Asia-Pacific Business Research Conference, 9 – 10 February, 2015 Hotel Istana, Kuala Lumpur, Malaysia.
  6. Hassan Saleh Al-Dhaafri and Abdullah Kaid Al-Swidi. (2014).
  7. The Entrepreneurial Orientation and The organizational Performance: Does Enterprise Resource Planning Have A Mediating Role: A Study on Dubai Police . Proceedings of 9th International Business and Social Science Research Conference 6 – 8 January, Novotel World Trade Centre, Dubai, UAE, ISBN: 978-1-922069-41-2.
  8. Kumar, P., Mokhtar, S.S.B.M., & Al-Swidi, A.K. (2013, December). ‘My Problem Solved, That’s All !!’: A Phenomenological Approach to Consumer Complaint Redressal in Malaysia. Proceedings: 4th International Conference on Marketing and Retailing, Shah Alam, Malaysia.
  9. Kumar, P., Mokhtar, S.S.B.M., & Swidi, A.K. (2013, December). Class Assessment Card (CAC) for Lecture Preparation. Proceedings:  2nd International Higher Education Teaching and Learning Conference, Miri, Malaysia.
  10. The Effect of Perceived Value on Brand Loyalty and Mediated by Customer Satisfaction: A Case of Handphone Users”, The 6th International Conference of the Asian Academy of Applied Business (AAAB), Bandung, Indonesia; 30th May – 1st June 2013.
  11. “The Role of Perceived Product Quality and Customer Satisfaction on Brand Loyalty Among Mobile Phone Users”, The 6th International Conference of the Asian Academy of Applied Business (AAAB), Bandung, Indonesia; 30th May – 1st  June 2013.
  12. “The Mediating Effect of Customer Satisfaction on the Relationship Between Trust and Brand Loyalty”, The 6th International Conference of the Asian Academy of Applied Business (AAAB), Bandung, Indonesia; 30th May – 1st  June 2013.
  13. Arfan Shahzad, Abdullah Kaid Al-Swidi & Dawood Mithani. (2012). A Tract Reflection on Challenges in Research & Development for New Product Development in the Industrial Sector of Pakistan. Zurich, Switzerland, International Conference.
  14. Audit Committee Effectiveness and Performance of Saudi Arabia Listed Companies. Terengganu International Business and Economics Conference (TiBÉC III). Trengganu Malaysia 18-20 October 2012.
  15. “A perspective on the competitive advantage of Thailand in the Asian region” presented at the AEDGA 2010: Asia, The Engine Development & Growth of Economy, International conference held on March 4-6, 2010 in Mumbai, India.
  16. “Some reflections on foreign direct investment flows and the Vietnam’s economy” presented at the AEDGA 2010: Asia, The Engine Development & Growth of Economy, International conference held on March 4-6, 2010 in Mumbai, India.
  17. Al-Swidi, Abdullah; Cheng, Wie; Hassan, Mohamad Ghozali; Al-Hosam, Asma; & Mohd Kassim, Abdul Wahid (2010). The mainstream cosmetics industry in Malaysia and the emergence, growth, and prospects of halal cosmetics. In: The Third International Conference on International Studies (ICIS 2010), 1st-2nd December 2010, Hotel Istana Kuala Lumpur. College of Law, Government and International Studies, Universiti Utara Malaysia. , Sintok, pp. 1-20. ISBN 9789832078456
  18. “Managing local brands in facing challenges of globalization: Be a local or global leader” accepted paper to be published at the ICIS international conference in Kuala Lumpur December 2010.