{"id":15,"date":"2016-04-04T10:15:30","date_gmt":"2016-04-04T10:15:30","guid":{"rendered":"http:\/\/qufaculty.qu.edu.qa\/r-sobh\/?page_id=15"},"modified":"2024-12-09T06:22:22","modified_gmt":"2024-12-09T06:22:22","slug":"publications","status":"publish","type":"page","link":"http:\/\/qufaculty.qu.edu.qa\/r-sobh\/publications\/","title":{"rendered":"Publications"},"content":{"rendered":"

I) Peer Reviewed Journal Publications<\/u><\/strong><\/p>\n

    \n
  1. Sobh, R. (2023). CONSUMERS\u2019 DIGITAL SELF-EXTENSION AND PRO-BRAND SOCIAL MEDIA ENGAGEMENT \u2013 THE ROLE OF CULTURE. European Journal of Marketing, 57<\/em>(Issue 9 (2023)), 2199-2236. (Applied)<\/li>\n
  2. Al Naimi, M., Faisal, M. N., Sobh, R. (2023). Antecedents and consequences of supply chain resilience and reconfiguration: an empirical study in an emerging economy. Journal of Enterprise Information Management<\/em>. https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/JEIM-04-2020-0166\/full\/html (Applied)<\/li>\n
  3. Filo, K., Kennelly, M., Bunning, R., Sobh, R. (2022). Wellbeing and Running Events in Qatar: The Ooredoo Doha Marathon. Event Management, Vol. 26<\/em>, 73\u201387. (Applied)<\/li>\n
  4. Al Naimi, M., Faisal, M. N., Sobh, R. (2022). A systematic mapping review exploring 10 years of research on supply chain resilience and reconfiguration. International Journal of Logistics Research and Applications, 36<\/em>(2), 1722-1745. https:\/\/www.tandfonline.com\/doi\/full\/10.1080\/13675567.2021.1893288 (Applied)<\/li>\n
  5. Faisal, M. N., Sobh, R. (2022). Supply chain resilience under economic-political risk: A case of developing economy. International Journal of Logistics Systems and Management, 42<\/em>(3), 358-381. (Applied)<\/li>\n
  6. Tafhee, N., Elgohary, H. O. A. S., Sobh, R. (2021). Social Media User-Influencer Congruity: An Analysis of Social Media Platforms Parasocial Relationship. International Journal of Customer Relationship Marketing and Management, Volume 13<\/em>(Issue 1). (Applied)<\/li>\n
  7. Filo, K., Kennelly, M., Sobh, R. (2020). Constraints and facilitators of sport participation in Qatar: Perceptions of Ooredoo Marathon participants. Event Management<\/em>. (Applied)<\/li>\n
  8. Faisal, M. N., Al Naimi, M., Sobh, R. (2020). Prioritization of Supply Chain Reconfiguration variables using Balanced Score Card and Analytic Network Process. International Journal of Operations and Quantitative Management, 26<\/em>(2), 95-119. (Applied)<\/li>\n
  9. Belk, R., Sobh, R. (2019). No Assemblage Required: On Pursuing, Original Consumer Culture Theory. Marketing Theory, 19<\/em>(4), 489-507. (Basic)<\/li>\n
  10. Benmamoun, M., Singh, N., Sobh, R. (2019). How Advertisers Can Target Arab E-Consumers More Effectively A Framework for Localizing Digital Advertising And Marketing Content to Arab E-Consumers. Journal of Advertising Research<\/em>. (Applied)<\/li>\n
  11. Sobh, R., Chun, W., Singh, N., Benmamoun, M. (2018). Localizing to Arabic consumers: Insights from print advertising. Journal of Marketing Communications, 24<\/em>(2), 21. (Applied)<\/li>\n
  12. Sobh, R., Soltan, K. (2018). Endorser ethnicity impact on advertising effectiveness: effects of the majority vs. minority status of the target audience. Journal of Marketing Communications, 24<\/em>(6), 634-647. (Applied)<\/li>\n
  13. Benmamoun, M., Sobh, R., Singh, N., Moura, F. (2016). Gulf Arab E-Business: Localization Strategy Insights Environment: Localization Strategy Insights. Thunderbird International Business Review, 58<\/em>(5). (Applied)<\/li>\n
  14. Chun, W., Singh, N., Sobh, R., Benmamoun, M. (2015). A Comparative Analysis of Arab and U.S. Cultural values on the Web. Journal of Global Marketing, 28<\/em>, 37-41. (Applied)<\/li>\n
  15. Sobh, R., Belk, R. (2014). Mimicry and Modernity in the Middle East: Fashion invisibility and Young Women of the Arab Gulf. Consumption Markets & Culture, 17<\/em>(4), 392-412. (Basic)<\/li>\n
  16. Maher, A. A., Sobh, R. (2014). The role of collective angst during and after a service failure. Journal of Services Marketing, 28<\/em>(3), 223-232. (Applied)<\/li>\n
  17. Wilson, J., Belk, R., Bamossy, G., Sandicki, O., Kartajaya, H., Sobh, R., Liu, J., l. (2013). Crescent Marketing, Muslim Geographies and Brand Islam : Reflections from the JIMA Senior Advisory Board. Journal of Islamic Marketing, 4<\/em>(1), 22-50. (Basic)<\/li>\n
  18. Sobh, R., Belk, R., Wilson, J. (2013). Islamic Arab Hospitality and Multiculturalism. Marketing Theory, 13(4), 440-461. (Basic)<\/li>\n
  19. Sobh, R., Belk, R. (2012). Modest seductiveness: reconciling modesty and vanity by reverse assimilation and double resistance. Journal of Consumer Behaviour, 11(3), 357-367.<\/li>\n
  20. Sobh, R., Belk, R. (2011). Privacy and Gendered Spaces in Arab Gulf Homes. Home Cultures, 8(3)<\/em>, 317-340. (Basic)<\/li>\n
  21. Sobh, R. (2011). Approaching What We Hope for and Avoiding what we Fear: a Study of Women?s concern with Visible Signs of Skin Aging. Australian Marketing Journal, 19(2)<\/em>, 122-130.<\/li>\n
  22. Sobh, R. (2011). Domains of Privacy and Hospitality in Arab Gulf Homes. Journal of Islamic Marketing, 2(2), 125-137. (Basic)<\/li>\n
  23. Sobh, R., Martin, B. (2011). Feedback Information and Consumer Motivation: The Moderating Role of Positive and Negative Reference Values in Self-Regulation. European Journal of Marketing, 45(6), 963-986. (Basic)<\/li>\n
  24. Sobh, R., Belk, R. (2007). Is Sharing an Alternative to Private Ownership? International Review of Business Research Papers, 3<\/em>, 78-87. (Basic)<\/li>\n
  25. Sobh, R. (2006). Research Design and Data Analysis in Realism Research. European Journal of Marketing, 40(11\/12)<\/em>, 1194-1209. (Basic)<\/li>\n<\/ol>\n

    (II) Peer-Reviewed Case studies<\/strong><\/p>\n

      \n
    1. Abouhanian, A. (Author & Presenter), Sobh, R. (Co-Author), “Beyond the Game: A Case Study on Branding a Higher Education Institution through a Mega Sport Event”, 6th International Conference of Entrepreneurship for Sustainability and Impact, Qatar. (October 2023).<\/li>\n
    2. Sobh, R. (Co-Author), “Reaching for the Stars or Grappling with Reality? A Pursuit of Advancing Sustainability through Space”, International Conference of Entrepreneurship for Sustainability and Impact 2023, Qatar. (October 2023).<\/li>\n<\/ol>\n

      Book Chapters<\/strong><\/p>\n

        \n
      1. Sobh, R., Younis, H., Keshta, M. S. A. A. (in press). Entrepreneurial Education in the GCC: Review and Prospective Directions. Education in Qatar: Policies and Practices. Springer Nature Group.(Applied)<\/li>\n
      2. Farrag, D. A. M., Sobh, R. (in press). Balanced Leadership from an Islamic Perspective: Between Philosophy and Practice . Book Title: What makes a balanced leader? An Islamic perspective.. De Gruyter IAMSR.<\/li>\n
      3. Sobh, R. Gender and privacy in Arab Gulf states:Implications for consumption and marketing (In Sandicki Ozlem and Rice Gillian (eds.): Handbook of Islamic Marketing, Edward Elgar: UK ed.). Edward Elgar.(Basic)<\/li>\n<\/ol>\n

        (III)  Peer-Reviewed Academic\/Professional Meeting Proceeding Publications <\/u><\/strong><\/p>\n

          \n
        1. Rabbane, F., Sobh, R., Roy, R. (2017). Self-Related Variables and Consumers\u2019 Social Media Behaviour<\/em>. ANZMAC. (Applied) – Accepted<\/li>\n
        2. Sobh, R., Abouhanian, A. (2016). Factors Driving the Participation of International Tourists in Mega Sport Events: The Case of 2022 FIFA World Cup™<\/em>. Oslo May 24-27: EMAC. (Applied)<\/li>\n
        3. Sobh, R., Benarfa, O. (2014). Endorser Ethnicity and Advertising Effectiveness: Evidence from the Arab Gulf<\/em>. Australia and New Zealand Marketing Academy Conference. (Applied)<\/li>\n
        4. Sobh, R., Belk, R. (2013). Effects of Geographic and Religious Stratification and Modernity in the Arab Gulf<\/em> (vol. 41). ACR. (Basic)<\/li>\n
        5. Sobh, R., Belk, R. (2012). Arab Hospitality as an Empty Ritual Protocol<\/em> (pp. 1-7). Australia: Australian and New Zealand Marketing Academy Conference. (Basic)<\/li>\n
        6. Sobh, R., Belk, R. (2012). Home and Commercial Hospitality Rituals in Arab Gulf Countries”<\/em> (vol. 40, pp. 5-8). Association for Consumer Research. (Basic)<\/li>\n
        7. Sobh, R., Belk, R. (2012). Hospitality as an Empty Ritual Protocol<\/em>. Australia and New Zealand Marketing Academy Conference (ANZMAC). (Applied)<\/li>\n
        8. Sobh, R., R. B. (2011). Domains of Privacy in Arab Gulf Homes<\/em> (vol. 38). Association for Consumer Research. (Basic)<\/li>\n
        9. Sobh, R. (2010). An Exploration into the Religious and Symbolic Meanings of Gendered Spaces in An Arab Gulf Home<\/em> (vol. 38). Association for Consumer Research. (Basic)<\/li>\n
        10. Sobh, R. (2009). Behind Closed Doors: Gendered Homes Spaces in a Gulf Arab State<\/em> (vol. 8, pp. 34-44). Association of Consumer Research: Asia Pacific Advances in Consumer Research. (Applied)<\/li>\n
        11. Sobh, R. (2009). Consuming Gendered Space in Islam<\/em> (vol. 36, pp. 210-213). MN: Association for Consumer Research. (Applied)<\/li>\n
        12. Sobh, R. (2009). The Scented Winds of Change: Conflicting Notions of Modesty and Vanity Amongst Qatari and Emirati Girls<\/em> (vol. 8, pp. 342-343). Asia Pacific Advances in Consumer Research. (Basic)<\/li>\n
        13. Sobh, R. (Presenter), “Entrepreneurial Education: Preparing Our Graduates for the Challenges of Life in the Twenty-First Century”, Annual Meeting of the American Association of Colleges and Universities 2022, Washington, DC, United States. (January 20, 2022).<\/li>\n
        14. Belk, R. (Author & Presenter), Sobh, R. (Co-Author), Rodner, V. (Co-Author), “Consumer Masks and Bluffs”, EIASM 9th Workshop on Interpretive Consumer Research, Sweden. (May 2017).<\/li>\n<\/ol>\n

           <\/p>\n

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