Key research areas:
– Trust-based business relationships
– Entrepreneurship
– Leadership

OMBOK, IPMA and Fuzzy-AHP based novel framework for leadership competencies development in megaprojects (2022): Faisal, M. N., Al-Subaie, A. A., Sabir, L. B. and Sharif, K. J., Benchmarking, An International Journal, DOI:10.1108/BIJ-10-2021-0583.  

Sharif, K. J., Kassim, N., Zain, M. and Faisal, M. N. (2022): Evolution of trust in hawala networks – business relationships analysis from inception to maturity, International Journal of Islamic and Middle Eastern Finance and Management, ISSN: 17538394.

Sharif, K. J., Farooqi, N., Kassim, N. and Zain, M. (2021). Analysing informal value transfer networks through the lens of social exchanges, Society and Business Review, DOI: 10.1108/SBR-05-2021-0059, ISSN: 1746-5680.  

Faisal, M. N. and Sharif, K. J. (2021): Enabling intrapreneurship: An emerging economy perspective, World Journal of Entrepreneurship, Management and Sustainable Development, Vol. 18, No. 1, pp. 1-25.  

Sharif, K. J. (2021): Customer service quality, emotional brand attachment and customer citizenship behaviors: Findings from an emerging higher education market, Journal of Marketing for Higher Education (ABDC Ranked ‘B’ and Scopus Indexed), Published 11 July 2021. https://doi.org/10.1080/08841241.2021.1949659

Kassim, N., Zain, M. and Sharif, K. J. (2020): Why do consumers buy counterfeit luxury products? A tale of two major cities in two different countries, Asia Pacific Journal of Marketing and Logistics (ABDC Ranked ‘A’ and Scopus Indexed), DOI 10.1108/APJML-06-2019-0361

Sharif, K. J., Kassim, N., Faisal, M. N. and Zain, M. (2020): Impact of skill on trust within small-to-medium sized enterprises upstream relationships, EuroMed Journal of Business (ABDC Ranked ‘B’ and Scopus Indexed), DOI 10.1108/EMJB-03-2020-0020.

Sharif, K. J. (2019): Transformational leadership behaviours of females in a socially dynamic environment, International Journal of Organisational Analysis (ABDC Ranked ‘B’ and Scopus Indexed), Vol. 27, Issue 4, pp. 1191-1217.

Sharif, K. J., Kassim, N. and Faisal, M. N. (2019): Domains of living and key demographics – their impact on luxury consumption behaviour of affluent Qataris, Asia Pacific Journal of Marketing and Logistics (ABDC Ranked ‘A’ and Scopus Indexed), Vol. 31, Issue 2, pp. 359-377.

Sharif, K. J., Raza, A. and Das, A. (2018): Fashion model profiles – The intersection of self, ideal and preferred, Asia Pacific Journal of Marketing and Logistics (ABDC Ranked ‘A’ and Scopus Indexed), Vol. 30, Issue 1, 23-42.

Faisal, M. N., Al-Esmael, B. and Sharif, K. J. (2017): Supplier selection for a sustainable supply chain: triple bottom line (3BL) and analytic network process approach, Benchmarking: An International Journal (ABDC Ranked ‘B’ and Scopus Indexed), Vol. 24, Issue 7, pp. 1956-1976.

Sharif, K. J. (2017): Determinants of young consumers’ attitude towards mobile advertising in a technologically and socially dynamic market, International Journal of Electronic Marketing and Retailing, Vol. 8, Issue 1, pp. 21-44.

Sharif, K. J., Mahama, H. and Farooqi, M. N. (2016): Management, control and governance of Hawala networks in the Gulf Cooperation Council region, Asian Academy of Management Journal of Accounting and Finance, Vol. 12, Issue 2, pp. 65-93. 

Sharif, K. J. (2015): Key determinants of ethical consumption behaviour of Muslims within an affluent Islamic market, Journal of Islamic Marketing, Vol. 7, Issue 3, pp. 303-330.

Sharif, K. J. and Kassim, N. (2012): Non-academic service quality – Comparative analysis of students and faculty as users, Journal of Marketing for Higher Education, Vol. 22, No. 1, pp. 35-54.

Sharif, K. J. (2012): A value centric study of intention to use internet as a shopping channel in an introductory online market, International Journal of Online Marketing, Vol. 2, Issue 3, pp. 1-20.

Sharif, K. J. (2012): Impact of category management practices on customer satisfaction – Findings from Kuwaiti grocery retail sector, Journal of Targeting, Measurement and Analysis for Marketing, 20, pp. 17-33.

Sharif, K. J. (2011): Trust and long-term satisfaction within asymmetric business relationships – A study of Kuwaiti telecommunications sector, International Journal of Customer Relationship Marketing and Management, Vol. 2, Issue 1, pp. 1-18.

Manochehri, N. And Sharif, K. J. (2010): A model-based investigation of learner attitude towards recently introduced classroom technology, Journal of Information Technology Education, Vol. 9, pp. 31-52.

Salaheldin, S. I., Sharif, K. J. And Al-Alami, M. (2010): Utilization of project management software in Qatari government organizations: A field-force analysis, International Journal of Human Capital and Information Technology Professionals, Vol.1, No.1, pp. 1-15.

Sharif, K. J. and Salaheldin, I. S. (2010): Role of time in development of trust within hi tech SME business relationships, International Journal of Customer Relationship Marketing and Management, Vol.1, Issue 2, pp. 43-56.

Sharif, K. J. (2009): Relationship between intra and inter organizational service quality perceptions – An empirical testing of modified Service Profit Chain model within Kuwaiti Telecommunications industry, Services Marketing Quarterly, Vol. 30, Issue 3

Sharif, K.J. (2008): Impact of information and communication technologies on sales representative internal and external relationships – A study of the UK pharmaceutical sector, Journal of Medical Marketing, Vol. 8, Issue 4, pp. 82-98.

Sharif, K. J. and Kalafatis, S. P. (2005): An examination of the stability of operationalisations of multi item marketing scales, International Journal of Market Research, Vol. 47, Issue 3, pp. 255-266. Sharif, K. J., Kalafatis, S. P., and Samouel, P. (2005): Cognitive and behavioral determinants of trust in Small and Medium Sized Enterprises, Journal of Small Business and Enterprise Development, Vol. 12, No. 3, pp. 409-421.