Publications

Impact of ‘Shari’ah’ on Consumers’ Behavior Towards Sales Promotion Tools: Focus on Egyptian convenience products

Farrag, D. A. M.
Journal of Food Products Marketing.

“Towards the distinctive Islamic mode of Leadership in Business".

Galanou, A., Farrag, D. A. M
Journal of Management Development

The influence of religiosity on Egyptian Muslim youths’ attitude towards fashion

Farrag, D. A. M., Hassan, M
Journal of Islamic Marketing

Factors influencing voting Intentions for Egyptian Parliament Elections 2011

Farrag, D. A., Shamma, H
Journal of Islamic Marketing

The Effect of Egyptians’ Money Attitudes on Compulsive Buying with the Role of Credit Card Use

Hafez, Mahinaz Ihab Abdel Kareem, El Sahn, M. F., Rahman, D. A., Farrag, D. A. M
The Macrotheme Review, 2(6), 73-88.

Brand image in politics: a case study of the 2012 Egyptian presidential Election.

Farrag, D. A. M.
Int. J. Teaching and Case Studies, 4(4), 296–312